1. Using the CSU Online Library or other scholarly sources, select and research a…
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1. Using the CSU Online Library or other scholarly sources, select and research a publicly traded company (Coca-Cola is whom I selected). 2. Next, click here to access a template for this assignment (attached). Using this template, complete the SWOT analysis for your chosen company. Provide at least five bullet listings for each section of the SWOT analysis. 3. Include a short company overview before the SWOT analysis. This should only be one to two paragraphs. 4. Provide a brief summary of each section with recommendations as to how the company can capitalize on its strengths, improve its weaknesses, take advantage of opportunities, and minimize threats. Discuss how the SWOT analysis can contribute to marketing and management decision-making within the company. 5. Discuss which research designs the company might use to carry out your recommendations. In this discussion, be sure to compare and contrast exploratory, descriptive, and causal research designs.
A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the
A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on a few key devices and aggressively promoted these specific products.The product is in which phase of the product life cycle? -Introduction -Decline -Growth -Maturity
You are a marketing specialist involved in an important project in your company. As per the contract agreement, you are
You are a marketing specialist involved in an important project in your company. As per the contract agreement, you are the key person involved in all the phases of the project. One of your responsibilities is to meet the CEO and provide all the project`s updates on weekly basis. Due to some personal issues that need your prompt support, you are compelled to take an emergency one week leave to accompany a family member who needs to go abroad for an urgent medical check-up. written an appropriate letter to the Director (assume any address and name) requesting for an emergency leave for one week. Assume that you are attaching any reference and documents. so can you write this letter to me ?
Imagine you have just won $50,000, and you have decided to purchase a new car. Car dealership marketing managers understand
Imagine you have just won $50,000, and you have decided to purchase a new car. Car dealership marketing managers understand that as you consider alternatives models, you will mentally progress through three distinct choice sets. Please explain the differences between each set and identify the one set that is most important to marketers.
STARBUCKS: A LOT MORE THAN COFFEE Startbucks (www.starbucks.com) sells much more than espresso and cappauccino, even though coffee contributes more
STARBUCKS: A LOT MORE THAN COFFEE Startbucks (www.starbucks.com) sells much more than espresso and cappauccino, even though coffee contributes more than 80% of the firm’s total revenue. The company is focused on three broad sources of growth: additional items that are now sold on traditional Startbucks coffeehouses, new locations (both within U.S. and outside) and food services (made up of restaurants, offices, schools and hotels that purchase Starbucks products such as whole bean coffee and Frappucino) for resale. This case is limited to the first category.Startbukcs recently added Tazo tea to its store, a hot breakfast sandwich menu, and a $5.95gouret selection of cheeses that is part of a larger lunch menu. All of these items are part of Starbucks’ plan to get a larger share of each customer’s food budget. Starbucks’ Music CD division also sells products in its retail locations. For example, the CD division received exclusive rights to sell a remake of Alanis Morissette’s Jagged Little Pill.A major problem associated with Starbucks’ adding new products to the existing stores is the effect on waiting lines. According to research, 64 percent of Americans say that they choose a restaurant based on how much time they have. Since these new items require preparation, Starbucks becomes more vulnerable to time-pressed consumers. Starbucks’ director of store operations engineering acknowledges that, “This is a game of seconds.”She and her 10 engineers constantly ask themselves:”How can we shave time off this?”Starbucks has focused on delivery speed since its growth spurt in the 1990s. At Starbucks, it now takes, on average, about three minutes from the time a customer gets in the line until he/she receives the final order. This compares favorably with the three-and-one-half minute it took five years ao, when Starbucks began to measure this variable.Let’s consider some tactics to deal with the time issue. One solution is to stop requiring customer signature for credit card purchase under $25. In the past, the processing of a credit card was the longest part of the cash register transaction. Eliminating the need for a signature can reduce the service transaction time by 22 seconds. Another time-saver involves the addition of “floaters” personnel who wait on customers, take orders and run to the back rooms for necessary supplies. The chain is considering a floater who will work only on sandwiches at especially busy times. Starbucks’ quest for increased speed has had no effect on its order accuracy rate that has remain constant at 99.4%. Starbucks’ new sandwich items are warmed in combination convection and microwave oven that meets the chain’s need for speed, as well as taste.Starbucks’ organization also has to accommodate the chain’s overall growth rate. Howard Schultz, Starbucks’ chairman and chief global strategist, recently announced that Starbucks now has a long term-goal of having 30,000 locations on a worldwide basis, as compared with its current 12,500 plus stores. This new goal is for 5,000 more locations than the previous objective.Questions1. Identify Starbucks’ major issues in selecting and interacting with merchandise sources.2. How should Starbucks evaluate its merchandise?3. Discuss supply chain management issues for Starbucks.4. How else can Starbucks reduce transaction times within its store?
Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization,
Marketing Assignment Writing ServiceConsider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail. -Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions? (10 points) -What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value? (10 points) -Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible? (10 points)
Hello, below have my resume and I need a cover letter for this job i am applying to. If you
Hello, below have my resume and I need a cover letter for this job i am applying to. If you can write me a really well written cover letter that would be great. Thank you!Requirement:(Cover Letter Job Posting List of Key Words 1. Develop a Cover Letter for a specific job posting in your field.2. Attach a copy of the job posting.3. Your Cover Letter should address the specific requirements of the targeted position.4. Start by highlighting the key words on the job posting.5. As you develop your Cover Letter, also develop a list of 10-15 key words and include this list in your submission. The keywords come from the job posting you are targeting and should be used in your Cover Letter.
Over a decade ago The New England Journal of Medicine proposed that all articles published on new therapies should close
Over a decade ago The New England Journal of Medicine proposed that all articles published on new therapies should close with a cost/benefit analysis comparing its benefits and costs against the best selling alternative therapy. This initiative was squashed by the pharmaceutical industry that also used lobbying to prevent the Federal Drug Administration from requiring performance tests against the best-selling alternative rather than no treatment at all (a placebo). Today, it looks like the industry is finally caving to pressure to require such testing, and that this testing must form the basis for performance and quality claims in the marketing of the new drug. The following information is the result of a test of PreventInfect, a drug developed to help prevent infections in cancer patients whose immune systems have been weakened by chemotherapy: PreventInfect MetricsProbability of getting an infection without any treatment (po) 0.4 Probability of getting an infection with current best treatment (pcb) 0.2 Probability of getting an infection with PreventInfect treatment (pPI) 0.1 Average cost of treatment of infection without any treatment ($Io) $15,000 Average cost of treatment of infection with current best treatment ($Icb) $12,000 Average cost of treatment of infection with PreventInfect treatment ($IPI) $5,000 Cost of current best treatment ($Tcb) $1,200 Cost of PreventInfect treatment ($TPI) $2,000 What is PreventInfect’s quality added compared to no treatment? The average expected cost of care per patient with no treatment is $15,000 times the probability of getting the infection which is 0.4 and the answer is $6,000 plus the cost of no treatment which is zero! The average expected cost of care per patient with PreventInfect treatment is $5,000 times the probability of getting an infection with the treatment which is 0.1 and the answer is $500 plus the per patient cost of the PreventInfect treatment which is $2,000 so the total answer is $2,500. Substituting in the metrics above: = Cost without any treatment – Cost using PreventInfect, in equation format = ($Io* po) – ( $TPI $IPI*pPI ) = $15,000*0.4 – $2,000 $5,000*0.1 = $6,000 – $2,500 = $3,500
Read the material about the ethical issues surrounding the marketing of controversial products, which includes a fictional case, which describes
Read the material about the ethical issues surrounding the marketing of controversial products, which includes a fictional case, which describes an ethical dilemma facing a small advertising agency, Enviralism. respond to the following question: Should Enviralism agree to craft advertising campaigns for the Fair and Lovely product line? https://courses.lumenlearning.com/suny-good-corporation-bad-corporation/chapter/6-marketing-ethics-selling-controversial-products/
CARLYLE RICHARDSMKTG2090L11-CHALLENGE EXCERCISEAVERY FITNESS CENTER SURVEYplease answer Thank you for taking time to provide important feedback about Avery Fitness Center
CARLYLE RICHARDSMKTG2090L11-CHALLENGE EXCERCISEAVERY FITNESS CENTER SURVEYplease answer Thank you for taking time to provide important feedback about Avery Fitness Center (AFC). Please answer the following questions. Your candid responses will help us provide better services in the future. No one at AFC will see your specific responses, so please be honest.(1) Which of the following AFC services have you utilized at least once in the last 30 days? (Please check all that apply) Weight Training Exercise Circuit Therapy Pool Classes Circulation Station (2) Within the past 30 days, approximately how many times have you visited AFC to exercise? ________ Times in the last 30 days(3) During what part of the day have you normally visited AFC? (Please check only one) morning afternoon evening(4) How did you learn about AFC? (Please check all that apply)Recommendation from Doctor Drove by locationRecommendation from Friend or Acquaintance Article in PaperAdvertising (including Yellow Pages) Other Heard AFC director speak (5) How important to you personally is each of the following reasons for participating in AFC programs? (Circle a number on each scale) not at all very important important General Health and Fitness 1 2 3 4 5 Social Aspects 1 2 3 4 5 Physical Enjoyment 1 2 3 4 5 Specific Medical Concerns 1 2 3 4 5 (6) How likely is it that you would recommend AFC to a friend or colleague? not at all extremely likely neutral likely 0 1 2 3 4 5 6 7 8 9 10(7) What was the original event that caused you to begin using services from AFC? (8) Current Age ________ (9) Gender Male Female(10) Highest Level of Education Achieved: Less than High School Some College Four-year College Degree High School Degree Associates Degree Advanced Degree(11) What is your approximate annual household income from all sources, before taxes?(Please check the appropriate category
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