1000 wordsHarvard refereeingWithin the designated parameters, you will develop a… | NO PLAGIARISM
1000 wordsHarvard refereeingWithin the designated parameters, you will develop a brief for a market research proposal and outline the appropriate research methodology to undertake the proposed research.General Outline of a Research ProposalTitle of the Research Proposal1. Purpose of the Proposed Research ProjectIncludes a description of the problem and research objectives2. Type of StudyDiscusses the type of research design (exploratory, descriptive, or causal), and secondary versus primary data requirements, with justification of choice.3. Definition of the Target Population and Sample SizeDescribes the overall target population to be studied and determination of the appropriate sample size, including a justification of the size.4. Sample Design and Data Collection MethodDescribes the sampling technique used, the method of collecting data (e.g. observation or survey), incentive plans, and justifications.5. Specific Research InstrumentsDiscusses the method used to collect the needed data, including the various types of scales6. Potential Managerial Benefits of the Proposed StudyDiscusses the expected values of the information to management and how the initial problem might be solved, including the study’s limitations.7. Proposed Cost for the Total ProjectItemizes the expected costs for completing the research, including a total cost figure and anticipated time frames8. Profile of the Research Company CapabilitiesBriefly describe the researchers and their qualifications as well as a general overview of the research company.9. Optional Dummy Tables of Projected ResultsGive examples of how the data might be presented in the final reportLearning outcomes Criteria StandardsBelow Expectations Meets Expectations Exceeds ExpectationsLevel 1 (e.g. F) Level 2 (e.g. P) Level 3 (e.g. C) Level 4 (e.g. D) Level 5 (e.g. HD)LO1 Application of research proposal structure(20%)Inappropriate structure for the research proposal Adequate structure in the research proposal to identify key components Good relevant structure that identifies key components of the research proposal Very good application of a relevant marketing research proposal structure Excellent relevant application of a marketing research proposal structureIdentification of the research problem(30%) Limited, irrelevant or inadequate definition of the research problem Basic but appropriate definition of the research problem Good definition of the research problem Very good definition of the research problem Excellent definition of the research problemIdentification and justification of appropriate research methodology(40%) Inadequate justification and/or inappropriate research methodology for the identified research problem Basic but appropriate justification and methodology for the identified research problem Good justification and methodology for the identified research problem Very good justification and methodology for the identified research problem Excellent justification and methodology for the identified research problemAppropriate written communication skills for a research proposal(10%) Limited level of communication relevant to a research proposal Basic but appropriate level of communication relevant to a research proposal Good level of communication relevant to a research proposal Very good level of communication relevant to a research proposal Excellent level of communication relevant to a research proposal
QUALITY: 100% ORIGINAL – NO PLAGIARISM.
- **REMEMBER TO PRECISE PAGE NUMBER**
- Hit The Order Button To Order A **Custom Paper**