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27 Mar

54050 – Assessment 2 Group Presentation Weighting: Type: Week | NO PLAGIARISM

Recent Question/Assignment
Assessment 2Group PresentationWeighting:Type:Week 8-9W/o (Præentation 15% + Summary 15%)Group PresentationLearning Outcomes:a. explain key marketing concepts and and know how to apply those into a range of businesssænaricE;c. discus how segmentation is used by marketers;d. explain how an understanding of consumer assists marketers;Description:In the past 1-3 years, major intemational brands have withdrawn from the Australian market. Similarly, majorAustralian brands have to enter the international market with noIn Groups of 3-4, you will research two companies: One international company that left Australia and oneAustralian company that left the international market.You must present your in a 10 minute presentatim and a 750-word summary regx)rt.Your presentation and summary should outline the following:•Identify the reasons they left the market.Compare and the similarities and differences in the reasons for leaving.Their market in Australia.What would. You recommend for other brands attempting to enter an international market.Material which referencing includes images, articles and information used in thepresentationPlease do not use as a reference as this is a non-aczdemic sourcedatabases can be accessed via in the Library sectionIf you use an organisation’s website-O this should used for the of gathering information asthese are often written in a subjective or persuasive manner3ASSESSMENT BREF

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