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26 Aug
2019

Assessment Details and Submission GuidelinesTrimmter T2 201BUnit Code HC2022Unit Title… | NO PLAGIARISM

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Assessment Details and Submission GuidelinesTrimmter T2 201BUnit Code HC2022Unit Title Marketing ResearchAssessment Type IndMdual ReportAssessment Title IndMdual ReportPurpose of the i/ Integrate theoreti.I and practical .owledge of Marketing Research in the context of marketing-related business decisionsassessment (with ULO MaPPMB) 2/ Analyse business probiems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.Weigh 20 96 of the total assessmentsTotal Marks 201Nord limit Not more than 1500 wordsDue Date Week 6Submission Guidelines • All work must be submitt. on Blackboard by the due date along .h a completed Assignment Cover Page.• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on ail four sides of your page with appropriate section headings and page numbers.• Reference sources must be cit. in the text of the report, and list. appropriately at the end in a reference list using Harvard referencing style.Page 2 of 4Assignment SpecificationsPurpose:Student will gain experience in applying the marketing research process, collecting secondary data andproviding recommendations for and orgaisation’s strategySKY HIGH Real Es.te Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including: The Australian Bureau of Statistics website (wvo.v.abs.gov.au, and searching for ‘family characteristics’. The most recent publication, released in 201S, is entitled 4442.0 – Family Characteristics and Transitions, Australia, 2012–13, available at www.abs.i,ov.aujausstats/abs@.nsfimf/4442.0 You can also gain some insight from:htths://ouickstats.censusdata.abs.gov.au/census servicesige,R.d..enws/201.w……You rnay also source data from other credible sigh..Assignment Structure should be as the following:1. IntroductionIntroduce the main problem the real estate developer is facing and how the data will be collected2. The research Process2.1. Define the ProblemClearly explain the problem that requires market research2.2. Planning the research designExplain why secondary data will be used in this research2.3. Planning the sampleProvide information on the sample sizes used for the data you are using (this will come from theresearch organisation)2.4 Collecting the dataThis is the one of the main sections (it should be around 300 wo,o). Show the data you hovecollected. This should be well organised and easy to understand.2.5 Analysing the DataThis is the one of the main sections (it should be oround 300 words). Explain what the data meons inthe context of the problem.3. Formulating conclusionsConclude on the research and provide two specific recommendations for the real estate developer.References

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