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22 Nov
2020

BSBMKG609 Develop a marketing plan Assessment Task 2 – Project Task summary This assessment task…

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BSBMKG609 Develop a marketing plan Assessment Task 2 – Project
Task summary
This assessment task requires the student to develop and present the Marketing Plan based on the Marketing Plan briefing report that they developed in Assessment Task 1.
Required
· Access to textbooks/other learning materials
· Computer with Microsoft Office and internet access
· Marketing Plan Template
· Access to a meeting space
· Projector for PowerPoint presentation
Submit
· Updated Marketing Plan
· Marketing presentation
· Email draft to the CEO
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria included in the checklist included with this task.
Complete the following activities:
1. Develop a Marketing Plan.
Use the information from your Marketing plan Briefing Report from Assessment Task 1, and the Marketing Plan Template to develop the marketing plan. Notes in the Marketing Plan Template will assist you to structure the required information.
You should also ensure that your marketing plan addresses any feedback given to you by your assessor at the end of Assessment Task 1.
You will be updating your Marketing Plan after discussing it with the CEO, senior manager and an external consultant after your presentation, so save this version of your plan as Draft Marketing Plan.
2. Develop a PowerPoint presentation.
When you have completed your Marketing Plan, develop a PowerPoint presentation to assist in presenting the information from your Marketing Plan. Prepare a minimum of 15 slides that include visuals such as images, charts, graphs or tables.
The presentation must address each section of your Marketing Plan, as well as clearly describe:
BSBMKG609 Assessment Task 02 V3.0
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· How the Marketing Plan meets organisational and marketing objectives
· The proposed strategic marketing mix and rationale for such
· Overall marketing approach and rationale for such
· Information that supports the choice of identified marketing strategies and tactics.
You may include notes within your presentation program to assist you in presenting.
Your assessor will be looking to see that you can demonstrate sophisticated control during the presentation and manage the various oral and visual components of your presentation so make sure you prepare and practice so the presentation is smooth and your communication methods are used effectively to transition between slides and content and you are not reading off the slides. Preparation and practice are key to making a good impression during your presentation.
Save this file as Marketing Presentation.
3. Present your Marketing Plan.
Your assessor will roleplay the CEO and two other students will roleplay the Sales manager and an external consultant who has been approached to provide an independent opinion on various aspects of the business. Prior to commencing your presentation, ensure you provide a printed copy of your Draft Marketing Plan to the meeting attendees.
At the meeting, you will need to explain each part of the Marketing Plan and seek input and feedback.
During the meeting you will need to demonstrate effective communication skills including:
· Speaking clearly and concisely
· Using non-verbal communication to assist with understanding
· Asking questions to identify required information
· Responding to questions as required
· Using active listening techniques to confirm understanding.
· Demonstrating sophisticated control over visual and oral components of your presentation and the smooth delivery of content.
Demonstrating correct use of language suited to the relevant audience.
Please note: Your assessor will advise in class of the date and time of the meeting.
4. Update your Marketing Plan.
Incorporate feedback provided by your assessor and the other students who attended your presentation.
Save this document as Updated Marketing Plan.
5. Draft an email to the CEO (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should summarise the meeting and outline the changes that you have made to your marketing plan.
Assessment Task 2 Checklist
Student’s name:
 
Did the student:
Completed successfully?
 
Comments
 
Yes
No
 
Develop a marketing plan using the required template and addressing all parts of the template?
 
 
 
Present the marketing plan using PowerPoints that includes:
· A detailed explanation of how the Marketing Plan meets organisational and marketing objectives
· Description of the proposed strategic marketing mix and rationale for such
· Description of proposed marketing approaches and their suitability
· Explanation of the identified marketing strategies and tactics and rationale for such?
 
 
 
During the meeting, demonstrate effective communication skills including:
· Speaking clearly and concisely
· Using non-verbal communication to assist with understanding
· Asking questions to identify required information
· Responding to questions as required
 
 
 
· Using active listening techniques to confirm understanding
· Demonstrating sophisticated control over visual and oral components of the presentation and the smooth delivery of content.
· Demonstrating correct use of language suited to the relevant audience.
 
 
 
Submit an updated marketing plan within 5 working days of the presentation that includes the input provided from the management team?
 
 
 
Task outcome:
· Satisfactory
 
· Not satisfactory
Assessor signature:
 
Assessor name:
 
Date:

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