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8 Apr
2021

Business to Business Marketing

Category:ACADEMICIAN

SOLUTION AT Australian Expert Writers

Business to Business Marketing (BMA605) marking criteria – Assessment 1 (case study)
Criterion
High Distinction (80%-100%)
Distinction (70%-79%)
Credit (60%-69%)
Pass (50%-59%)
Fail (0%-49%)  
Completeness of answers in terms of highlighting and describing/identifying the major issues raised by the B2B marketing case (20%)  
Answers are complete in all respects and are strongly linked with the major B2B marketing issues raised within the case.  
Answers are complete in most respects; reflects most requirements and most of  B2B marketing issues raised within the answers  
At least half of the answers are complete and reflects moderate requirements and the major B2B marketing issues raised within the case
Answers are Incomplete in many respects; reflects few requirements in terms of identifying the major B2B marketing issues raised within the case
Answers are Incomplete in most respects; does not reflect requirements in terms of identifying the B2B marketing issues raised within the case
Understanding of B2B marketing theories and concepts (25%)  
Answers demonstrate a sophisticated understanding of the B2B marketing theories and concepts
Answers demonstrate an accomplished understanding of the B2B marketing theories and concepts
Answers demonstrate an acceptable understanding of the B2B marketing theories and concepts
Answers demonstrate an basic understanding of the B2B marketing theories and concepts
Answers present an inadequate understanding of the B2B marketing theories and concepts
Analysis, evaluation, and recommendations in the context of the analysed case (40%)
Answers present an insightful and thorough analysis of all B2B marketing issues identified; includes all necessary facts provided by the case   Answers support diagnosis and opinions with strong arguments and evidence   Answers present detailed, realistic, and appropriate recommendations clearly supported by the information presented by the case and concepts from the reading materials of B2B marketing 
Answers present a thorough analysis of most B2B marketing  issues identified; includes most necessary case information     Answers support diagnosis and opinions with good arguments and evidence   Answers present specific, realistic, and appropriate recommendations supported by the information presented and concepts from the unit reading material
Answers present an acceptable analysis of the B2B marketing issues identified; includes some necessary case information     Answers support diagnosis and opinions with reasonable arguments and evidence   Answers present some realistic and appropriate recommendations supported by the information presented by the case and concepts from the unit reading material
Answers present a superficial analysis of some of the B2B marketing  issues identified; omits necessary facts within the case     Answers support diagnosis and opinions with limited arguments and evidence   Answers present appropriate recommendations supported by the information presented in the case and concepts from the unit reading material  
Answers present incomplete analysis of the B2B marketing issues identified and no effective usage of the case provided within the case   Answers support diagnosis and opinions with few/ no arguments and little/ no evidence Answers present inappropriate/ no recommendations with little, if any, support from the information presented in the case and concepts from the unit  reading material
Writing and communication (10%)
Writing demonstrates a sophisticated clarity, conciseness, and correctness; extremely well‐organized  
Writing is accomplished in terms of clarity and conciseness and contains only a few errors; well‐ organized
Writing is accomplished in terms of clarity and conciseness and contains some errors; reasonably organized
Writing lacks clarity or conciseness and contains numerous errors; slightly  organized  
Writing is unfocused, rambling, contains serious errors; poorly organized  
Adhere to referencing conventions and acknowledge sources. (5%)
Acknowledged all sources.    Accurate and consistent referencing  format  
Acknowledged all sources.    Mostly accurate and consistent referencing format.
Acknowledged most sources.   Mostly accurate and consistent referencing format.
Acknowledged most sources.   Reasonably accurate and consistent referencing format.
Acknowledged few sources.    Some referencing conventions followed.  

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