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Don’t use plagiarized sources. Get Your Custom Essay on Read article and write paper Just from $13/Page Order Essay Old Habits Die Hard: Can South Korean Companies Loosen Up Their Leadership? Many Western companies want leaders who encourage ideas, innovation, and speedy decision making. But leadership in Asia conjures up words like order, paternalism, and formality. That certainly describes the leadership approach in many large Korean companies over the past 50 years. Over this half century of great economic success, the power to make key decisions was concentrated at the top of rigidly bureaucratic corporate structures. And these structures were themselves tied to larger interrelated and co-owned conglomerates—the Korean chaebol system. These massive industrial groups are often run by rich, inscrutable families who live much like royalty in South Korea. For example, the Lee family is the head of Samsung Electronics—a group whose products account for nearly 20% of the country’s gross domestic product. Other major company groups include Hyundai and Lucky Goldstar (LG). These massive firms, and the hierarchical and closed leadership style they employ, seem ideally suited for Korean culture. From them flowed a traditional approach to leadership based on Confucian values that emphasize family, seniority, and loyalty. This is supported by South Korea’s standing on some of the value dimensions discussed in earlier chapters. For example, South Korea scores very high on uncertainty avoidance. South Koreans work to create a society that reduces uncertainty and increases control and predictability—the chaebol structure follows directly from this. Far-flung chaebol interests are held together by the family autocrat or taipan. This person provides a focus for power and decision making that coordinates activity. According to some experts, the taipan are determined and aggressive in overcoming obstacles (pae-gi in Korean). And, above all, a strong work ethic is supported by its famously in-a-hurry population. Apparently, the words ppalli-ppalli (“fast fast”) are sometimes the first words learned by foreigners upon arrival in the country. This authoritarian nature allows South Korean firms to move decisively and quickly. But it also stifles creativity and creates problems. At each level of management, subordinates are often prohibited from questioning their superiors, much less allowed to communicate with other executives further up the line. Some experts think this approach stunted growth, putting many Korean companies in danger of falling behind foreign competitors and producing failure. In the Asian financial crisis of the late 1990s, the chaebol were widely blamed by the public for the crisis, and they failed in droves. After Daewoo collapsed in 2000, more than half of the other 30 conglomerates followed in bankruptcy. Massive corruption schemes came to light, many involving the highest government officials and the chaebols. Lee Kun-Hee, chairman of Samsung Electronics, was himself convicted of tax evasion. Like many other corporate leaders, however, he evaded prison time by paying massive fines (over $1 billion alone for Chung Mong-koo, chairman of Hyundai, who was convicted of bribery and embezzlement). The paternalistic and authoritarian leader style promoted by this clan or family system clearly produced a top-down decision system in these Korean firms and, some believe, a potential liability going forward for Korean firms. In a break from tradition, and in a country where rigid hierarchies are blamed for inefficiencies and reductions in innovation, SK Telecom tried an end run. SKT introduced a new system to reduce this hierarchy problem, including having workers and managers address themselves with one classification (in English)—Manager. The idea was this would help break down stodgy barriers and encourage more creativity and innovation. This may not seem like a big deal to a lot of Westerners, but in a culture where employees take orders from superiors/seniors without question and it’s tough to propose ideas upward, this was a big deal. Some other big companies, like SKT rival KT (Korean Telecom) tried to follow suit and jettisoned the traditional 5-rank system still prevalent in a lot of South Korean firms. But, this didn’t last long and just recently this approach was dumped, in part justified because internal surveys showed that an “overwhelming majority of employees favored a return” to the traditional hierarchy which was better suited for them and which “helped boost workers’ morale and pride at work.” So what are Korean firms to do in today’s environment? In late 2010, the Wall Street Journal raised key questions for the country. The special report, called “The Miracle Is Over: Now What?” gave ample credit to the successful country-level business strategy that brought South Korea into the upper echelon of world economies. But the report was also critical of current leadership and advocated a tough and important self-examination, including leader style and succession (often passed to family members in Korean firms), even as it praised the many successes that have made Samsung, LG, and SKT global giants. Read the above article and then Write a 3-4 page paper in APA format (not including the cover page and reference page). Note that you must conduct research and your paper must have 3 scholarly references. This means that you must locate peer-reviewed articles. Be sure to support your opinion with evidence using the chapter concepts. The paper must answer the following questions. 1. Do you think a new approach to leadership is necessary in the new South Korea? Or should Koreans stick to their traditional approach that brought them to where they are? Note that Lee Kun-Hee of Samsung (see above) resigned as CEO in 2008 after a massive slush fund scandal at Samsung. He returned in 2010 from disgrace to again lead the firm and is still leading it at the time of writing this publication. And he’s clear about the issue: “We’re in a crisis now. No one knows what will become of Samsung. Most of our products will be obsolete in ten years. We must begin anew.” Way back in 1992, Mr. Lee used the same rhetoric as a harbinger of his traditional style (“Samsung is a second class company … employees should change everything but their wife and children”). Samsung has taken sides on this issue, with a clear preference for the traditional leader-emanating style. What’s your view? 2. Not all Korean firms have kept a traditional leadership approach. Others are starting to use non-traditional approaches as noted above. What sorts of things are SKT and LG doing and what are the results there? 3. What specific things could these firms import from other countries to unfreeze this purported stodgy, hierarchal, family-style leadership? 4. Importing a different style is far from a panacea. As discussed in this chapter, a different style can be prone to problems when applied poorly across culture. What are some of these problems that could be anticipated if a more Western style is used? And, if we take the statements of KT above at face value, what could they and others do to overcome the resistance to new, non-traditional leader styles should they choose to use these?
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Don’t use plagiarized sources. Get Your Custom Essay on Altruism versus egoism debate | Psychology homework help Just from $13/Page
Don’t use plagiarized sources. Get Your Custom Essay on Altruism versus egoism debate | Psychology homework help Just from $13/Page Order Essay Although there are many controversial topics in social psychology, this week’s theme of altruism versus egoism is one of the most provocative. The debate over whether humans are capable of pure altruism versus egoism is typically witnessed in the philosophy realm. However, there have been many social psychology studies conducted to determine whether or not humans are, in fact, capable of pure altruism. There is sound research to support both sides of the argument. Some of the research has shown that people do good deeds because they derive some benefit from them while others do good deeds for completely selfless reasons. This week your discussion will consist of a debate with your classmates on altruism versus egoism. You and your classmates will consider and cover the following topics in your arguments: Whether humans are capable of pure altruism (complete selflessness) Whether our good deeds are rooted in egoism (motivated by self-interest) Whether human behavior falls somewhere between purely altruistic and purely egoistic The extent to which culture plays a role in altruistic or egoistic behavior. Your responses must be scholarly and avoid unsupported claims (e.g., personal opinions and generalizations). That is, you must support your assertions with credible, scientific evidence (peer-reviewed research). You have been assigned randomly to argue in favor of either altruism, egoism, or somewhere in between. This discussion may require you to take a perspective that differs from your own view of the issue. However, you must take the position of the topic to which you have been assigned. For example, if you are assigned to argue in favor of egoism but you really believe that people are somewhere in between altruism and egoism, you must find research to support arguments in favor of egoism. Your post should be approximately 500 words in length and include appropriate APA-style citations and references as outlined in the Ashford Writing Center. Guided Response: Please review several classmates’ posts and respond to at least two classmates’ initial posts. Each response must be to a student whose post consists of an opposing argument to yours. That is, if you are assigned to argue in favor of altruism, you must respond to one student who argued in favor of egoism and one who argued in favor of “somewhere in the middle of altruism and egoism.” Your responses should challenge your classmates’ arguments using the research you found to support your argument. Continue to monitor the discussion forum until 5:00 p.m. MST on Day 7 of the week and respond to anyone who replies to your initial post. Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread.
PART I: Short Response Questions Don’t use plagiarized sources. Get Your Custom Essay on 1. describe the cardiovascular system. begin
PART I: Short Response Questions Don’t use plagiarized sources. Get Your Custom Essay on 1. describe the cardiovascular system. begin by first identifying Just from $13/Page Order Essay Directions: Please provide detailed and elaborate responses to the following questions. Your responses should include examples from the reading assignments, if possible. For each question, your response must be at least 100 words in length and utilize APA guidelines. 1. Describe the cardiovascular system. Begin by first identifying significant anatomical parts and explaining what role each organ plays in the overall system. Then, name important pathology that afflicts those particular anatomical parts just named. Also, choose which laboratory tests and diagnostic procedures would be used in compliance with that specific pathology. 2. Explain the workings of the digestive system. First, begin by identifying important anatomical parts and indicating what each organ is responsible for in the entire system. Next, specify any diseases or pathology that afflicts those specific anatomical parts just named. Then, select the laboratory tests and diagnostic procedures that would be used in compliance with that particular disease or pathology. 3. Examine the endocrine system. Start by identifying endocrine glands and explaining where each gland is located in the body system. Then, indicate any diseases or pathology, including common abbreviations that afflict those particular anatomical parts just named. After indicating the diseases or pathology, decide which of the laboratory tests and diagnostic procedures would be used in compliance with that specific disease or pathology. PART II: Case Studies Directions:Please carefully read the case studies and corresponding questions listed below, and compose a concise response using complete sentences. Be sure to utilize APA guidelines. 1. A 70-year-old man is admitted to the hospital with congestive heart failure. He gives a history of angina pectoris of several years’ duration, with recent exacerbation of symptoms, such as onset of left-sided chest pain after exercise and occasionally, dyspnea. The pain is usually relieved by ceasing the strenuous activity and placing nitroglycerin tablets sublingually. Hypertension may increase during the attack, and rrhythmias may occur. Considering the information listed above, please detail the patient’s known history and which symptoms have recently been exacerbated. 2. A 72-year-old female presents with a complaint of a biopsy-proven adenocarcinoma of the sigmoid colon at 20 cm. History of Present Illness: The patient has been noted to have some bright, red bleeding intermittently for approximately 8 months, initially presumable on a hemorrhoidal basis. She recently has had intensification of the rectal bleeding but no weight loss, anorexia, or obstructive pain. No significant diarrhea or constipation. Some low back pain, probably unrelated. Recent colonoscopy by Dr. Scoma revealed a large sessile polyp, which was partially excised at the 20-cm level, showing infiltrating adenocarcinoma at the base. The patient is to enter the hospital at this time after home antibiotic and mechanical bowel prep, to undergo sigmoid colectomy and possible low anterior resection. Considering the information listed above, please detail the patient’s previously diagnosed condition, the procedure that the patient had that led to the diagnoses of the patient’s condition, and what procedure the patient is scheduled to have done. PART III: Essay 1. Carefully review one of this module’s required supplemental reading assignments, Association between maternal diabetes in utero and age at offspring’s diagnosis of type 2 diabetes. In your own words, state this study’s conclusion and explain step by step how the authors arrived at this conclusion. Your essay should be at least 500 words in length and utilize APA guidelines.
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Writing Assignment Writing ServiceTopic: Baptist Medical Center Jacksonville Don’t use plagiarized sources. Get Your Custom Essay on Baptist medical center jacksonville | HSA3110 | Florida State College at Jacksonville Just from $13/Page Order Essay Directions Systems analysis serves as a vital design, strategic and long-term planning resource for Healthcare Manager and Administrators. This assignment will allow the student an opportunity to demonstrate their knowledge of the systems framework which represents the central design of every health care delivery system or health services organization. Within the paper, the student needs to accomplish the following: Select a health system, health services organization or local hospital. Apply the Health System Assessment Headings to collect information from the organization’s website. Supplement findings with research on health systems or healthcare management. Document findings in an APA formatted paper using the Health System Assessment Headings. Health System Assessment Headings Include the following information in your course project. System Foundation a. Company Description: The healthcare organization description outlines vital details about the company, such as name, location, size, target market (ambulatory, dialysis, hospice, long term care, surgical center or tertiary facility). Also describe the health system’s mission, vision and values. b. Management Summary: Describe how the organization is governed and introduce the leadership team. System Resources . Human Resources: Provide insight relating to staffing and human resources. a. Technology
Directions: using word processing software to save and submit your
Directions: Using word processing software to save and submit your work, please answer the following short answer questions. All responses to questions should be one to two paragraphs, composed of five to seven sentences, in length. Your responses should include examples from the reading assignments. Don’t use plagiarized sources. Get Your Custom Essay on Directions: using word processing software to save and submit your Just from $13/Page Order Essay 1. How did the major Hollywood firms respond to the challenge posed by First National Exhibitors’ Circuit in 1917? What kinds of benefits resulted from the industry’s adoption of vertical integration? Explain how this policy benefited both major and minor film companies. 2. Identify the major technological and aesthetic factors that influenced Hollywood film form during the 1920s. How did the resulting changes enhance or complement the classical narrative style, which was by then the industry norm? How are these changes evident in the film screened in class? 3. What events or conditions motivated the calls for the moral reform of the American film industry in the early 1920s? How did the industry respond to these calls? Analyze how this response placated the reformers and at the same time protected the industry’s own interests. 4. In what ways were the formal innovations of European cinemas assimilated by American filmmakers and integrated into the classical Hollywood cinema during the late silent era? What kinds of contributions were made by European directors working in Hollywood? 5. Under what conditions did African American audiences experience films during the silent era? In what ways did individual filmmakers or companies tailor their films to appeal specifically to these audiences? 6. Discuss the motives behind the emergence of “Film Europe.” How did the national film industries of Europe cooperate in combating the influence of American movies? Why were these cooperative efforts halted at the end of the 1920s? 7. What were the institutions that championed and promoted “art cinema” during the late silent period? 8. What were the theoretical and aesthetic principles that characterized the Dada, Surrealist, and “cinema pur” movements? Which formal and stylistic qualities did their films share, and in what ways did they differ?
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Don’t use plagiarized sources. Get Your Custom Essay on Omm 622 week 3 dq 2 Just from $13/Page Order Essay Ashford 4: – Week 3 – Discussion 2 Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated. Analyzing an Income Statement Income statements are presented in the table below for the Elf Corporation for the years ending December 31, 2010, 2009, and 2008. Write a one-paragraph analysis of Elf Corporation’s profit performance for the period. Create a common-sized income statement for the three years. What conclusions can you draw from the different parts of the statement? What are the causes and effects of Elf’s performance for those three years? Elf Corporation Income Statements for the Years Ending December 31 (in millions) 2010 2009 2008 Sales $700 $650 $550 Cost of goods sold 350 325 275 Gross profit 350 325 275 Operating Expenses: Administrative 100 100 100 Advertising and marketing 50 75 75 Operating profit $200 $150 $100 Interest expense 70 50 30 Earnings before tax $130 $100 $ 70 Tax expense (50%) 65 50 35 Net income $ 65 $ 50 $ 35 Respond to at least two of your classmates’ posts. Respond This section lists options that can be used to view responses.
Law 201 week 12 final paper – knarles and barkley case study
Case Study Don’t use plagiarized sources. Get Your Custom Essay on Law 201 week 12 final paper – knarles and barkley case study Just from $13/Page Order Essay 9 – page paper (a total of approximately 2500 words). Each paragraph should be 6 sentences, and at least 3 paragraphs for each essay REQUIRED from the prof. Answer Both Case studies in essay form. Your answer to each case should be 1 page for each case. Be sure to proofread your work carefully for correct spelling, grammar, and clarity of expression. Please answer the questions posed at the end of each case study in essay form. Each essay will be judged on your capacity to present strong, logical discussions that support your conclusions. The questions in this assignment require critical thinking. Take the time to determine what you need to include in presenting a thoughtful, complete response. Final Paper Case Study Knarles and Barkley are father and son respectively. Barkley is seventeen years old. They operate a facilities maintenance company that regularly does business in the District of Columbia, Maryland and Virginia. The company is based in Maryland. They have a number of contracts with building owners where they have agreed to provide building maintenance to both residential and commercial buildings within the three jurisdictions already mentioned. They receive a monthly payment of $2,000 to $4,000 depending upon the size of the building. They bill the owners for any equipment of a substantial nature that has to be replaced. Because of Knarles’ long-term relationships with building owners, these contracts that were once in writing are generally renewed without a new written agreement. Often Knarles and Barkley will replace outdated and broken equipment such as water heaters and boilers that are part of a building’s heating system. Further, as part of maintenance they regularly wash windows, remove snow and do touch-up painting as required. Knarles and Barkley have four full-time employees. One of the employees is a licensed plumber in the District of Columbia. His yearly license renewal is paid by the firm as part of an employment agreement that was negotiated four years ago. That agreement was in writing and was for a period of two years. It was the second such agreement entered into between said employee and Knarles and Barkley. The license, through inadvertence on the part of Barkley, was not renewed this year. In the past Knarles had taken care of this, but he had assigned this duty to his son so he might gain experience in what was involved in the license renewal process. While Knarles is away in Hawaii at a “green facilities maintenance trade show,” Barkley is approached by a building owner, Ian Chetum, in northern Virginia who has heard of their excellent reputation. Barkley sends Chetum a standard agreement signed by Barkley. Chetum signs it and returns it to Barkley with a check for the first month. Chetum has an immediate need for the services of Knarles and Barkley as it is the middle of February and his building is without heat. Barkley sends the plumber and another worker to Chetum’s building. While inspecting the non-operating boiler at Chetum’s building, the plumber notices that the boiler is one that has been recalled by the manufacturer, Housewarm, because of a defect that does not allow all the carbon monoxide produced by the boiler to vent properly. This boiler was purchased by Chetum at a salvage yard and replaced another non-operating boiler. Further, the boiler has been improperly installed, according to the plumber. The plumber notifies Barkley of the problems with the boiler and Barkley immediately notifies Chetum. Chetum tells Barkley that he does not want to purchase a new boiler. He asks if the existing boiler can be fixed to get through the winter months. Barkley calls his plumber who is still at the Chetum site and asks the plumber about a quick fix for the winter. The plumber tells Barkley he would not recommend the quick fix for the winter as this boiler is defective and has been recalled. He also tells Barkley: “You’re the boss and I can get it to work if you really want me to.” Barkley replies: “I don’t want you to fix it, the client does. He is the customer and this business has been built on customer service.” Barkley calls Chetum again and relays what his man on the site has said. Chetum replies: “Fix It.” Knarles returns from his conference shortly after the fix on the boiler has taken place. He reads in the Washington Post on the first morning after his return that a number of residents in a building in northern Virginia had become sickened and admitted to the hospital for observation. It appeared that they were suffering from the effects of exposure to carbon monoxide. These people all lived in the Chetum building. While at lunch that day in a restaurant with his son and other members of the building maintenance community, he tells all about what he read in and says: “Thank God we don’t deal with that jerk Chetum. He is the shadiest operator in this region and would shoot his mother for a buck. What a crook!” One of the people at lunch, Joe Stucko, says: “I agree with you. Chetum stole my plans for converting old HVAC systems to new ones. I should sue him for stealing my ideas.” Knarles later learns from his son of the agreement that he entered into with Chetum on behalf of the firm. Knarles calls Chetum and tells him he wants no part of the agreement and tells him he will messenger a check over to his office minus the charge for the work already completed by the plumber. Chetum sues for breach of contract. What legal issues are raised by this case? Please be creative in your thinking. Remember that the issues that can be addressed deal with jurisdiction, torts and crimes, contract formation, remedies, sales contracts, and agency. Address these issues in paragraph form calling on what you have studied in the text and any outside sources. Be sure to cite your sources. Good luck.
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Don’t use plagiarized sources. Get Your Custom Essay on Bc first nations grade 11 Just from $13/Page Order Essay In this section you read that aboriginal people in Canada have begun “redefining themselves on their own terms.” For this assignment, you will explore what that means. You will be writing a monologue spoken by a character who you will create. The monologue will begin roughly as follows: As a Canadian aboriginal, I am equally defined by my past, present and future. Let me explain. Begin by writing some notes. Is your character First Nations, Inuit or Metis? What can you tell us about your character’s family background? From which traditional territory in BC does your character originate? Where does he or she live now? What can you tell us about your character’s cultural background? Which traditional practices do they still take part in? Is there anything that they would like to know more about? In your monologue, you will have to make reference to the following: Indian Act Indian Status Reservation Indian Band You will need to hand in your notes as well as your monologue. You can complete this as a written monologue or an audio recording. You may be able to read this to your teacher in person – ask if that is possible. TEXT ON SUBJECT ___ MUST READ Aboriginal people today sometimes say that they walk in two worlds—the modern, multicultural world of Canadian society, and the traditional world and culture of their Aboriginal ancestry. How did this dual identity come about? What might it feel like to be a part of two very different cultures? The idea of living in two worlds expresses the significant effect of colonialism on contemporary Aboriginal people. Many aspects of the traditional pre-contact lifestyle have changed, yet Aboriginal people still maintain a unique culture and world view. This section discusses the way contemporary Aboriginal identity has been shaped by colonial policies, and the ways in which Aboriginal people are redefining their identities on their own terms. INDIAN ACT As anachronistic as it may seem, the Indian Act still regulates the lives of First Nations people and Indian reserves are still a reality in British Columbia today. People registered under the Indian Act today are issued a “Certificate of Indian Status” card which bears the person’s photograph, description, registry number, the name of the band to which the individual belongs, and the family or band number.There are a number of misconceptions about what entitlements First Nations people receive under the Indian Act. For example, many members of the general public believe that Aboriginal people do not have to pay taxes. In fact, Aboriginal people are required to pay taxes the same as every other Canadian citizen, except in circumstances on reserve where tax exemptions are covered by the Indian Act. Section 87 of the Act recognizes the unique constitutional and historic position of Aboriginal people in Canada, and the exemption is intended to preserve the rights of First Nations people to their reserve lands, and to ensure that the use of their reserve lands is not eroded by taxation. The Act states that the “personal property of an Indian or a band situated on a reserve” is tax exempt, and this applies to goods, income, and some on-reserve services. For example, on-reserve stores do not have to charge sales taxes, and many bands operate gas stations which offer fuel at a lower cost to people with status cards. Only people who are registered Status Indians living and working on reserves are exempt from paying income tax. Status Indians living or working off reserves are still required to pay income tax.While the Indian Act prevents non-Aboriginal governments from taxing the property of Status Indians on reserve, it does allow First Nations to collect property taxes on reserve. Bylaws allowing such tax collection must be approved by the Minister of Indian Affairs and Northern Development.Some members of the Canadian public feel that it is unfair for any Aboriginal people to be exempt from taxes. However, many First Nations would argue that the amount of money is insignificant compared to the vast profits and taxes that have been generated by the resources of the non-reserve land, none of which has benefited First Nations.In the summer of 2002, the Minister of Indian Affairs introduced a new revision of the Indian Act, partly to bring it in line with the Canadian Charter of Rights, but also to change the ways that reserves are governed, from how leaders are elected to ways of making them more financially accountable. Many First Nations leaders see this as yet another unilateral move by the federal government to make decisions on behalf of First Nations people. Chiefs at the Assembly of First Nations rejected the plan to change the Indian Act and offered their own process for making the important changes that would affect them and their people. As this book is being published the federal government’s First Nations Governance Initiative (Bill C-61) is still under discussion and the outcome is unclear. METIS TEXT The Métis people are a specific group of “Non-Status” Aboriginal people. The Métis descended from marriages between Aboriginal women and non-Aboriginal men during the fur-trade era. In some cases, the children of the fur traders and Aboriginal women grouped together to form their own communities, and thus developed their own unique culture. The Métis culture blends aspects of many different cultures such as Ojibway, Cree, French, and Scottish. The Métis have their own language known as Michif, their own traditional costume dress, as well as many other unique customs. Until recently, there were no legal restrictions on who could identify as a Métis person; anyone who felt they had strong roots in the Métis community could call themselves Métis. This changed in 1982 when the Métis were officially recognized in the Canadian Constitution Act as one of Canada’s three distinct groups of Aboriginal people. Along with this formal government recognition, the Métis people were guaranteed certain rights and privileges by the Constitution. Therefore the acceptance of a national definition of Métis was very important. In addition, as Métis people began pursuing land claims and other historic rights, it became more important to make sure that the people who would benefit from these entitlements were of Métis ancestry. However, defining Métis turned out to be a complex and controversial task within the Métis community. Currently, there are three different interpretations of what it means to be Métis: Some people believe only those who can show that they have directly descended from the Red River community in Manitoba should be able to call themselves Métis. Others see Métis as a more general term for anyone of mixed Aboriginal and non-Aboriginal ancestry who identifies with Métis culture. The national definition of Métis: “Métis means a person who self-identifies as Métis, is of historic Métis Nations Ancestry, is distinct from other Aboriginal Peoples and is accepted by the Métis Nation.”
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For this activity, please do the following: Don’t use plagiarized sources. Get Your Custom Essay on Identifying and evaluating emotional appeals Just from $13/Page Order Essay 1. Refer to Exercise 6-1 in your textbook (p. 275) and select five different emotional appeals that you’d like to discuss and analyze. There are 10 emotional appeals listed — you only need to choose 5 of them! 2. For each emotional appeal that you’ve selected, find one print or video (e.g., a commercial) advertisement that uses the appeal. Thus, you are locating five total advertisements (one advertisement for each of the 5 emotional appeals you’ve selected). After you’ve found your 5 print advertisements and/or commercials, you’ll create a brief write-up for each advertisement. Specifically, in a 1-2 page paper (Word document), please respond to the following three questions for each of your advertisements: 1. Briefly describe the advertisement. Consider the following aspects: What’s happening in the print ad or commercial? What are the people doing, and why? You don’t need to describe everything about the advertisement, but make sure to include anything related to the emotional message. 2. Identify which emotional appeal that the advertisement uses, and explain how the advertisement creates and/or represents this specific emotional appeal. What about the advertisement appeals to the emotion? 3. Do you think that the emotional appeal is effective? In other words, does the use of the emotional appeal help make the advertisement persuasive? Why or why not? Be specific with your argument here! Guidelines: Again, you must respond to the three questions above for each of the 5 advertisements. The best way to organize the paper is to write a separate paragraph (or two) for each advertisement. Your advertisements can be print and/or video (e.g., a commercial). You do NOT need to attach print advertisements or provide links to commercials. However, make sure you provide an adequate description of the advertisement so I understand its premise without having access to it. You must select 5 different emotional appeals; thus, please do not use the same emotional appeal more than once. You must select 5 different advertisements; thus, please do not use the same advertisement to discuss multiple emotional appeals. Additional Guidelines: -As with all written assignments in this class, this assignment should be in Times New Roman 12 point font with 1-inch margins. Please double-space this assignment as well.

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