49955 – HOLMES INSTITUTEFACULTY OFHIGHER EDUCATION Assessment

Recent Question/Assignment
HOLMES INSTITUTEFACULTY OFHIGHER EDUCATIONAssessment Details and Submission GuidelinesTrimester T2 2019Unit Code HC2022Unit Title Marketing ResearchAssessment Type Group Report and PresentationAssessment Title Group Report and PresentationPurpose of the assessment (with ULOMapping) 1/ Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions2/ Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.3/ Evaluate alternative Marketing Research methodologies, select the appropriate methodology and apply it to generate valuable insights into marketing-related business decisions.Weight Group report 20%Group presentation 10%Total Marks 30Word limit Report: 2500 wordsPresentation: 10 minutesDue Date Group report: Week 10Group presentations: week 8 and 9Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.HC2022 Marketing Research Group AssignmentAssignment SpecificationsPurpose:Student will gain experience in applying the marketing research process and provide recommendations on designing primary data collection methods.This assignment follows on from the individual assignment:SKY HIGH Real Estate Developers has decided that they want to reduce the level of uncertainty in the future real estate development projects. They have asked you to provide some recommendations on the following:1. How they should conduct the research (collection method)?2. A design on one survey collection method (eg. Design a questionnaire or interview etc.)3. Who they should focus their research on (who is the target population)?4. How can they maximise the accuracy of the samples that will be researched (sample size and method)?Your recommendations all need to be justified with sound academic theory and can also be backed up by citing other industry examples of similar research.Assignment Structure should be as the following:1. IntroductionIntroduce the main problem and areas of recommendations2. Collection methodConsider what collection methods will be best suited to SKY HIGH Real Estate Developers. Be sure to justify your recommendations using cited academic theory.2. Survey DesignHere, you need to design one of your recommended collection methods (eg. You actually need to create a questionnaire, interview questions etc. Be sure to justify your recommendations using cited academic theory.3. Target PopulationIdentify the most appropriate target audience for the research. Be sure to justify your recommendations using cited academic theory.4. Sample size and methodRecommend the most appropriate sample size and method for the research to ensure accuracy. Be sure to justify your recommendations using cited academic theory.5. ConclusionProvide a summary of your recommendationsReferencesMarking criteriaMarking criteria WeightingReportCollection method and survey design 5Target population and sampling 5Shows knowledge of relevant theory 5Overall presentation and referencing 5Sub-total 20PresentationCollection method and survey design 3Target population and sampling 3Shows knowledge of relevant theory 2Team cohesion and overall presentation professionalism2Sub-total 10TOTAL Weight 30%Assessment Feedback to the Student:Marking RubricReportExcellent Very Good Good Satisfactory UnsatisfactoryCollection method and survey design Collection method and survey design are very relevant and well justified Collection method and survey design are relevant and well justified Collection method and survey design are somewhat relevant and justified Collection method and survey design are somewhat relevant and justified, but with some errors Collection method and survey design are not relevant and not justifiedTarget population and sampling Target population and sampling recommendations are very relevant and welljustified Target population and sampling recommendations are relevant and well justified Target population and sampling recommendations are somewhat relevant and justified Target population and sampling recommendations are somewhat relevant and justified, but with some errors Target population and sampling recommendations are not relevant and not justified3. Shows knowledge of relevant theoryA deep knowledge of the theory shown Good knowledge of the theory shown Some knowledge of the theory shown Knowledge of the theory shown at times Little to no knowledge of the theory shown4. Overall presentation and referencing Presentation and referencing are at a high standard Presentation and referencing are at a high-medium standard Presentation and referencing are at a medium standard Presentation and referencing could be improved Presentation and referencing are at a low standardPresentationExcellent Very Good Good Satisfactory UnsatisfactoryCollection method and survey design Collection method and survey design are very relevant and well justified Collection method and survey design are relevant and well justified Collection method and survey design are somewhat relevant and justified Collection method and survey design are somewhat relevant and justified, but with some errors Collection method and survey design are not relevant and not justifiedTarget population and sampling Target population and sampling recommendations are very relevant and well justified Target population and sampling recommendations are relevant and well justified Target population and sampling recommendations are somewhat relevant and justified Target population and sampling recommendations are somewhat relevant and justified, but with some errors Target population and sampling recommendations are not relevant and not justifiedShows knowledge of relevant theoryA deep knowledge of the theory shown Good knowledgeof the theory shown Some knowledgeof the theory shown Knowledge of the theory shown at times Little to no knowledge of the theory shownTeam cohesion and overall presentationprofessionalismThe presentation is cohesive very professionally presented The presentation is mostly cohesive professionally presented The presentation is somewhat cohesive professionally presented The presentation is cohesive professionally presented at times The presentation is not cohesive professionally presented

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