Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO….

Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO.Assignment 2: A New Marketing Opportunity
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
1) Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article.Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. Click here to read the article.2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.
In a separate 6- to 7-page Microsoft Word document
3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?
4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:
The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer.How either or both of the opportunities compliment or conflict with the organization’s current marketing strategy.What recommendations you would make to the CEO concerning the two proposals.By Tuesday, July 11, 2017, submit your paper to the W5: Assignment 2 Dropbox.
Save your document as SUO_HCM3006_W5_A2_LastName_FirstInitial.doc.
Assignment 2 Grading CriteriaMaximum PointsCompiled two marketing proposals based on the marketing strategies outlined.30Analyzed the opportunities available to the organization by marketing healthcare services to the mature marketplace.40Analyzed the opportunities available to the organization by marketing healthcare services to the international consumer.40Discussed how the opportunities compliment or conflict with the organization’s current marketing strategy.50Stated recommendations to the CEO concerning the two proposals.

 
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT

QUALITY: 100% ORIGINAL PAPERNO PLAGIARISM - CUSTOM PAPER

Recent Completed and delivered Papers

# Topic title Subject Area Academic Level Pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min