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HOW DO THE CHALLENGES INVOLVED IN MARKETING HEALTH SERVICES TO CONSUMERS

HOW DO THE CHALLENGES INVOLVED IN MARKETING HEALTH SERVICES TO CONSUMERS DIFFER FROM THE CHALLENGES INVOLVED IN MARKETING PRODUCTS TO HEALTHCARE ORGANIZATION?
HOW DO THE CHALLENGES INVOLVED IN MARKETING HEALTH SERVICES TO CONSUMERS DIFFER FROM THE CHALLENGES INVOLVED IN MARKETING PRODUCTS TO HEALTHCARE ORGANIZATIONS? WHAT ARE THE DISTINCTIONS BETWEEN HEALTHCARE GOODS AND SERVICES�AND WHAT ARE THE IMPLICATIONS OF THESE PARTICULAR DISTINCTIONS FOR MARKETING? IN REGARDS TO THE COMPLEXITIES OF A HOSPITAL�S SERVICE OFFERINGS, WHAT DANGERS EXIST WITH REGARD TO MARKETING SERVICES AT CROSS-PURPOSES (FOR INSTANCE, SIMULTANEOUSLY MARKETING THE HOSPITAL EMERGENCY DEPARTMENT AND THE URGENT CARE CENTER OR THE HOSPITAL PSYCHIATRIC WARD AND THE OUTPATIENT MENTAL HEALTH CENTER?) Please use information from the textbook, Marketing Health Services 2nd Edition by Richard K. Thomas along with online sources. The information can be found from chapters 1-8 in the textbook.

 
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