Unit of Study Guide BPD2100

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Victoria University CRICOS Provider No. 00124K (Melbourne), 02475D (Sydney), RTO Code 3113
Unit Name: International Business Challenge
Unit Code: BPD2100
Year: 2019
Semester: One-TRI
Locations:SY-Sydney
Prepared by: Dr Samuel Belicka
COLLEGE
OF BUSINESS
Unit of Study Guide
BPD2100 – International Business Challenge Guide Page | 2
Welcome
Welcome to this unit of study. This unit guide provides important information and should be kept as a reference to
assist with your studies. This guide includes information about your reading and resources, independent learning,
class activities and assessment tasks. We recommend that you read this guide carefully: you will be expected to
manage your learning as you work towards successful study.
Detailed information and learning resources for this unit have also been provided on the unit website on VU
Collaborate, which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-portal. It is
important that you access your unit website regularly for messages and updates, as well as tasks related to your
unit.
Please note that the University will only send emails, including those from the VU Collaborate space, to
your VU email account. Information about how to manage your VU email can be found under ‘Support and
Resources’ in your unit site.
Acknowledgement of Country
We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants
and kin as the custodians of this land.
Contents
1. About this unit…………………………………………………………………………………………………………………………… 3
2. Assessment……………………………………………………………………………………………………………………………… 8
3. Indicative schedule………………………………………………………………………………………………………………….. 12
4. Scholarly writing, plagiarism and copyright …………………………………………………………………………………. 35
5. Important information about assessment ……………………………………………………………………………………. 36
6. Getting help and providing feedback………………………………………………………………………………………….. 37
BPD2100 – International Business Challenge Guide Page | 3
1. About this unit
Unit title: International Business Challenge (IBC-2)
Unit code:
BPD2100
Credit points:
12 Points
Campus:
VU-Sydney
Year and semester:
2019, Semester 1 TRI
Key staff
Unit co-ordinator
Name:
Dr Samuel Belicka
Location:
City Flinders Campus
Contact number:
+61 3 9919 5251
Contact email:
[email protected]
Teaching team
Ms Sevasti Tsipidis, email: [email protected]
Prerequisites
BPD1100 – Integrated Business Challenge (IBC-1) or BFP1100 – Professional Development One (PD-1)
Mode of delivery
On Campus
BPD2100 – International Business Challenge Guide Page | 4
Unit description
International Business Challenge (IBC-2) is the second unit in the Business challenge stream. The unit focusses
on engagement with global business particularly in Asia, business project management and career development
and management. The unit continues the development of academic, professional and personal skills commenced
in the First Year units and in particular in the Integrated Business Challenge unit. The IBC-2 unit provides an
international context to analyse the trends and opportunities in the global market through a problem solving and
project management framework via an international project. Students develop an intercultural understanding from
a personal, professional and business perspective as well as an appreciation of the distinctive nature of working in
diverse local and global communities.
The International project will utilise project management and problem solving principles in the development of
business case. Students develop and deliver unique entrepreneurial ideas and apply their learning in other business
units to a current business problem and sell their business case to decision makers in a simulated highly competitive
business environment. This unit of study expects all students to utilise knowledge from a broad range of other
discipline areas including, business analysis and management, operation management, project management,
business economics, marketing, human resource management, accounting, finance, business law, information
technology, corporate social responsibility (CSR) and ethics management.
Students commence the development of a career portfolio that involves designing their career plan, CV and a
professional webfolio which can be used to market students’ skills and abilities to prospective employers. This
enables students to evidence the incremental growth of their interrelated business and professional skills. The unit
is based on an action learning model which aims to continue to develop students’ skills in critical thinking, problem
solving and collaborative working through group and teamwork, interactive class-based activities, team-based
projects and a case study approach to business issues. Students in this unit are expected to work in diverse team
environments, while developing beneficial lifelong skills such as organisational skills, conflict management skills,
problem solving skills, research skills and communication skills.
Learning Outcomes
At the completion of this unit, students should be able to:
1. Scrutinise organisations and communities, with initiative and judgement to identify international business
challenges and opportunities.
2. Contextualise and apply business research skills including data collection, analysis and evaluation of
business information in an international setting.
3. Creatively scope, design, implement and monitor business-related action plans, strategies and projects
that would contribute to professional practice and address international business problems.
4. Exemplify effective interpersonal and professional collaborative skills and intercultural understandings to
respectively manage team diversity and effectively deliver intended business outcomes.
5. Reflect upon the effectiveness of interpersonal, professional and business skills to plan and monitor the
development and management of relevant skills and attributes in a changing international business
environment.
6. Select and justify the selection and structure of evidence to substantiate the design of an effective,
coherent career plan within a career ePortfolio.
BPD2100 – International Business Challenge Guide Page | 5
7. Cogently argue the effectiveness of a business pitch through corroborating evidence in an oral
presentation to a variety of audiences.
Learning and teaching strategies
Learning in the Work Place
60% of the assessment in this Unit of Study will relate to learning in the workplace. Team based learning in the
workplace activities that will be included in this Unit of Study are:
– Business Case, 35%
– Business Pitch, 25%
Teaching & Learning Strategies
This Unit of Study will be delivered as a 3 hour seminar per week.
Please Note: It is expected that students will spend at least ten (10) hours per week studying this Unit of Study
(including lecture and tutorial time). This time should be made up of reading, research, working on exercises and
group work. In periods where you need to complete assignments or prepare for tests, the workload may be greater.
These include:
1. Read/Research all prescribed and recommended readings before the assigned weekly seminar. This is
critical because seminar activities assume this prior knowledge and context.
2. Reflect on previous seminar reading and learning activities and how they connect to the current weekly
seminar reading and activities and to your own learning and professional development.
3. Plan Ahead: having completed the pre-reading for the weekly seminar review the activities for the
upcoming weekly seminar in advance.
4. Participate and collaborate fully in in-seminar individual and team activities, and in ‘VU Collaborate’
activities and on line discussion forums.
Graduate capabilities
Victoria University’s graduate capabilities are generic skills that all students should possess at graduation. These
skills are in addition to the specific knowledge and skills associated with the discipline area of students’ degrees.
In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to
students developing the capabilities needed to be:
1. Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively,
think critically and solve complex problems
In this unit the above capability is addressed as follows:
a) Identifying, anticipating and solving problems ranging from simple to important and complex.
b) Accessing, evaluating and analysing information.
c) Effective communication using known tools in many contexts.
BPD2100 – International Business Challenge Guide Page | 6
d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks
locally and globally.
2. Confident, creative lifelong learners who can use their understanding of themselves and others to
achieve their goals in work and learning
a) Understanding of the role of culture, values and dispositions in affecting achievement of goals.
b) Planning and organising self and others.
c) Decision making.
3. Responsible and ethical citizens who use their inter-cultural understanding to contribute to their local
and global communities.
The development of these capacities are commenced in this unit.
a) Respecting and valuing diversity.
b) Developing capacities required to contribute to a more equitable and sustainable world, including courage and
resilience.
c) Understanding the workings of local and global communities and individual’s responsibilities within these.
d) Understanding the intricacies of balancing individual and public good.
In this unit you will receive feedback on your development of key aspects of the above graduate capabilities
through:
 through feedback on performance in formative assessment tasks
Required readings
 Kerzner, Harold 2018, Project Management, Best Practices [electronic resource]: Achieving Global
Excellence, Hoboken, N.J.: John Wiley & Sons, New York: International Institute of Learning. 4th Edition
(E-book available to read online through VU Library)
 Students are expected to read the weekly readings and resources available through ‘VU Collaborate’
BPD2100 – International Business Challenge (IBC-2) before each seminar.
Recommended readings
 Fogler, HS & LeBlanc, SE 2014 Strategies for Creative Problem Solving, 3rd ed. Pearson Education
Inc., Upper Saddle River.
 Heagney, Joseph 2011, Fundamentals of Project Management, E-book, New York: AMACOM. (E-book
available to read online through VU Library)
 Lientz, Bennet Rea 2012, Project Management for the 21st Century, E-book, Hoboken: Taylor &
Francis. (E-book available to read online through VU Library)
BPD2100 – International Business Challenge Guide Page | 7
 Maley, Claude H 2011, Management Concepts, Methods, and Techniques, E-book, Hoboken: CRC
Press. (E-book available to read online through VU Library)
 O’Connell, Fergus 2012, What You Need to Know about Project Management, E-book, Capstone,
Oxford: John Wiley & Sons. (E-book available to read online through VU Library)
 Scott, J T 2010, The Sustainable Business, European Foundation of Management
Development, Belgium, viewed 23 September 2010,
<http://www.efmd.org/images/stories/efmd/downloadables/EFMD_The_Sustainable_Busine
ss_fin.pdf>
 Summers, J. & Smith, B. 2006, Communication Skills Handbook, 2nd ed., John Wiley & Sons, Milton.
 Victoria University 2012, Harvard: In-text & Reference List Examples, Victoria University, Melbourne,
viewed 30 October 2012, <http://lgdata.s3-website-us-east-
1.amazonaws.com/docs/1909/377580/All_Examples_090812.pdf>.
Support materials and resources
Activities in each week of study refer to a variety of readings and other resources available online through the unit’s
weekly outlines in ‘VU Collaborate’ and through the university library’s e-Reserve facility.
INFORMATION TECHNOLOGY ACCOUNT
VU Email: Students must be registered to use the electronic VU email system. Email access will be needed for
communication with the lecturer.
Important: Please note that for all communication between yourself and your lecturer, you must use your
VU student email. Emails sent from non-VU email system will not be responded to.
MYVU PORTAL: Students must be registered to use MYVU Student Portal which is essential to access ‘VU
Collaborate’ and My ePortfolio.
 My ePortfolio will be used for an individual assessment (development of a Career ePortfolio presentation).
Access Problems: Contact Information Technology (IT) Services Helpdesk DIRECTLY for all access problems on
+61 9919 2777 or email: [email protected]
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2. Assessment
Assessment
Assessment Tasks: Descriptions
Learning Outcomes
and
Graduate Capabilities
Assessment
Criteria
Weighting
(%)
Due date
Formative
Assessment 3:
Business Pitch
Business Presentation
For more information please refer to:
Assessment 3: Business Pitch on page 19
Learning outcomes:
4, 7
Graduate Capabilities:
– Effective communication
using known tools in many
contexts.
– Using effective
interpersonal skills,
collaborate with and
influence, their personal,
work, and community
networks locally and
globally.
– Decision making.
For more information please refer to:
Assessment 3: Business Pitch on page 19
Length/ word count: 3 minutes + Q&A
Format: Simulated Business Context
Business Presentation by one or two selected
team members from each team
Relevant
Feedback
Provided
Only
Week 5
Starting time of
your scheduled
class in week 5
BPD2100 – International Business Challenge Guide Page | 9
Assignment 1:
Career ePortfolio
Career Portfolio
For more information please refer to:
Assessment 1: My ePortfolio presentation on
the following pages, pp.20-24
Learning outcomes:
4, 5, 6
Graduate Capabilities:
– Accessing, evaluating and
analysing information
– Effective communication
using known tools in many
contexts.
For more information please refer to:
Assessment 1: My ePortfolio presentation on the
following pages, pp.20-24
Length/ word count: Not Applicable
Format: Multimedia Presentation (individual)
40%
Week 6
By the starting
time of your
scheduled class
in week 6
SHARP. i.e. if
your scheduled
seminar start at
9am on Monday,
this assignment
submission must
be submitted by
9am on Monday
in week 6, at the
latest.
Assignment 2:
Business Case
Business Case – Project Management
For more information please refer to:
Assessment 2: Business Case on the following
pages, pp.25-32
Learning outcomes:
1, 2, 3, 4, 6
Graduate Capabilities:
– Identifying, anticipating
and solving problems
ranging from simple to
important and complex.
– Respecting and valuing
diversity.
– Accessing, evaluating and
analysing information.
– Effective communication
using known tools in many
contexts.
For more information please refer to:
Assessment 2: Business Case on the following
pages, pp.25-32
Length/ word count: Maximum of 12 pages not
counting References and Appendices according
to the specific style requirements listed in the
assignment task document
Format: Simulated Business Context
Business Report (team)
35%
Week 11
By the starting
time of your
scheduled class
in week 11
SHARP. i.e. if
your scheduled
seminar start at
9am on Monday,
this assignment
submission must
be submitted by
9am on Monday
in week 11, at the
latest.
BPD2100 – International Business Challenge Guide Page | 10
– Using effective
interpersonal skills,
collaborate with and
influence, their personal,
work, and community
networks locally and
globally.
– Understanding of the role
of culture, values and
dispositions in affecting
achievement of goals.
– Planning and organising
self and others.
– Decision making.
– Respecting and valuing
diversity.
Assignment 3:
Business Pitch
Formal Business Presentation
For more information please refer to:
Assessment 3: Business Pitch on the following
pages, pp.33-35
Learning outcomes:
4, 7
Graduate Capabilities:
– Effective communication
using known tools in many
contexts.
– Using effective
interpersonal skills,
collaborate with and
influence, their personal,
work, and community
For more information please refer to:
Assessment 3: Business Pitch on the following
pages, pp.33-35
Length/ word count: 8 minutes + Q&A
Format: Simulated Business Context Formal
Business Presentation by each team member,
professional business attire is required (team)
25%
Week 12
By the starting
time of your
scheduled class
in week 12
SHARP. i.e. if
your scheduled
seminar start at
9am on Monday,
this assignment
submission must
be submitted by
9am on Monday
BPD2100 – International Business Challenge Guide Page | 11
networks locally and
globally.
– Decision making.
in week 12, at the
latest.
Full details about assessment are provided in the VU Collaborate space for this unit.
Please note: This unit is eligible for supplementary assessment. However, this unit is not eligible for a conceded pass. For more details, please see the information
provided in the University Supplementary Assessment and Conceded Pass Procedure.
IMPORTANT – ASSESSMENTS DEADLINES: Please note that all deadlines for all assignments for this unit of study in VU Collaborate dropbox are specified as on Friday
5pm for the corresponding weeks above. Due day/ time listed in the assessment’s dropboxes as Friday 5pm is due to necessity that one assignment dropbox for the particular
assignment is able to accommodate all classes during the specific week which are offered between Monday and Friday. As a result, Friday 5pm is not the deadline for any
assignment during the semester, as all deadlines for all assignments listed above are due by the starting time of your scheduled class for the particular week SHARP. i.e. if
your ePortfolio assignment is due in week 6 and your scheduled seminar is on Monday at 9am, this assignment due deadline is by 9am on Monday in week 6, at the latest.
BPD2100 – International Business Challenge Guide Page | 12
3. Indicative schedule
(Note: Times and locations of classes are provided at enrolment. Any changes during the study period will be notified via the unit website.)
Timing
Activities/topics
Relevant readings/Resources
Additional notes
WEEK 1
Start 25 March 2019
What Is International Business Challenge (IBC-2)
All About? Graduate Capabilities & Career
ePortfolio Presentation
Activities will focus on:
• Welcome to IBC-2 International Business
Challenge
• Examination of the unit outline and the
assessment requirements;
• What employers are looking for in graduates
& graduate capabilities; employability skills;
– VU Collaborate Space for Week 1, Week 2 & Week 3
– Assignment 1; Career ePortfolio
WEEK 2
Career ePortfolio, Career SWOT Analysis, Career
Perception, Evaluation Of Skills And Lifelong
Learning
Activities and readings will focus on:
• ePortfolio presentation as a way to
showcase your professional and personal skills in the
– VU Collaborate Space for Week 1, Week 2 & Week 3
– Assignment 1; Career ePortfolio
BPD2100 – International Business Challenge Guide Page | 13
context of graduate opportunities and employer
expectations;
• Using My ePortfolio presentation for
marketing your skills, knowledge, experiences and
attributes to the potential employers;
• Personal career SWOT analysis
• Individual perception of career;
• Evaluating technical & generic skills;
• Writing relevant evidence
• Lifelong Learning concepts & impacts;
WEEK 3
ePortfolio Presentation, Career Plan, CV And
Submission Requirements
Activities and readings will focus on:
• Developing and reviewing a career plan
(learning plan; balance & rewards; life goals);
• Networking and relationship building
• Examples of CVs & what to include & what
not to include; review of Careers Unit guide;
• Review progress on Career ePortfolio
presentation;
– VU Collaborate Space for Week 1, Week 2 & Week 3
– Assignment 1; Career ePortfolio
BPD2100 – International Business Challenge Guide Page | 14
• ePortfolio consultation and submission
requirements
WEEK 4
Team Formation And Key Concept For Developing
The Business Case
Activities will focus on:
• Team formation and team meetings to
discuss the team based assessments
• Background for the business case and key
concepts: corporate social responsibility (CSR); seed
funding; ethics; team management;
• How organisations approach their corporate
responsibility and how they manage the balance
between profitability and corporate social
responsibility (CSR), drawing on CSR articles and
organisation websites.
• Problem solving techniques – mind mapping
& Duncker diagram relating to chosen organisation,
their stakeholders and problems that could be
addressed via a CSR initiative. Business Decision
Making – finding and using multiple resources on
business planning
• Different approaches to developing a
business case and key elements
• How to structure your Business Case
– VU Collaborate Space for Week 4 & Week 5
– Fogler, HS & LeBlanc, SE 2014 Strategies for Creative
Problem Solving, 3rd ed. Pearson Education Inc., Upper
Saddle River.
– Assignment 1; Career ePortfolio
– Formative Assignment 3; Business Pitch
– Assignment 2; Business Case
BPD2100 – International Business Challenge Guide Page | 15
WEEK 5
Aim, Objectives And Commencing Your
Feasibility Analysis
Activities and readings will focus on:
• Writing clear and measurable aim/s, and
SMART objectives
• Preparing and documenting a feasibility
analysis;
• Conducting SWOT analysis and identifying
key issues emanating from SWOT
• Conducting PESTEL analysis
• Formative presentation about the business
case idea and CSR component.
• Team meeting.
– VU Collaborate Space for Week 4, Week 5 & Week 6
– Fogler, HS & LeBlanc, SE 2014 Strategies for Creative
Problem Solving, 3rd ed. Pearson Education Inc., Upper
Saddle River.
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
– Assignment 1; Career ePortfolio
– Assignment 2; Business Case
– Formative Assignment 3; BUSINESS
PITCH/ BUSINESS CASE IDEA DUE (You
will be provided feedback in order to
proceed with your business case idea)
WEEK 6
Continuing Your Feasibility Analysis
Activities and readings will focus on:
• Financial projections – researching and
estimating income and costs
• Feasibility analysis for your business case
• Finding and using project planning resources
for Business Case
– VU Collaborate Space for Week 4, Week 5, Week 6
& Week 7
– Fogler, HS & LeBlanc, SE 2014 Strategies for Creative
Problem Solving, 3rd ed. Pearson Education Inc., Upper
Saddle River.
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
– Assignment 2; Business Case
Assessment 1: CAREER ePORTFOLIO
DUE
BPD2100 – International Business Challenge Guide Page | 16
• Progress with your business case and
preparing for consultation by appointment
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
WEEK 7
Consultation by Appointment and Evaluation of
Progress with Your Business Case Assignment
Activities and readings will focus on:
• Consultation by appointment – assessing
progress with your business case
• Team meeting. – Discussing about received
feedback and developing the action plan for business
case assignment
– VU Collaborate Space for Week 5, Week 6, Week 7
& Week 8
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
– Assignment 2; Business Case
– Assignment 3; Business Pitch
WEEK 8
Scoping Your Business Case
Activities and readings will focus on:
• Scoping your business case
• Setting measurable objectives using the
program logic model
• Undertaking stakeholder analysis
• Team meeting
– VU Collaborate Space for Week 5, Week 6, Week 7,
Week 8 & Week 9
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
– Assignment 2; Business Case
– Assignment 3; Business Pitch
WEEK 9
Getting Down To The Nitty Gritty – Scheduling,
Resources and Budget
Activities and readings will focus on:
– VU Collaborate Space for Week 6, Week 7, Week 8,
Week 9 & Week 10
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
– Assignment 2; Business Case
– Assignment 3; Business Pitch
BPD2100 – International Business Challenge Guide Page | 17
• Scheduling: developing a list of tasks and a
Gantt Chart
• Developing a list of human and physical
resources
• Understanding what drives the use and cost
of resources
• Identifying and costing resources; preparing
the budget
• Develop schedule and cost resources
• Team meeting
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
WEEK 10
Putting It All Together, Review and Preparation
For Applied Business Challenge (ABC)
Activities and readings will focus on:
• Finalising budgeting.
• Writing a convincing business cover letter
and executive summary
• Reviewing business case, identify gaps,
processes for finalisation, proof reading and
establishing requirements for submission of the
business case.
– VU Collaborate Space for Week 6, Week 7, Week 8,
Week 9, Week 10 & Week 11
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
– Assignment 2; Business Case
– Assignment 3; Business Pitch
BPD2100 – International Business Challenge Guide Page | 18
• Developing narrative paragraphs on
individual team member strengths and skills;
• What makes a good business pitch;
preparing for your final presentation – Assessment 3
• Developing project management
methodology;
• Preparation for ABC
• Team meetings – Finalising your business
case and preparing for consultation by appointment
WEEK 11
Consultation by Appointment and Student
Evaluation
Activities and readings will focus on:
• Consultation by appointment – assessing
design and delivery method of your business pitch
• Student Surveys SETs and SEUs
– VU Collaborate Space for Week 6, Week 7, Week 8,
Week 9, Week 10 & Week 11
– Kerzner, Harold 2010, Project Management, Best
Practices [electronic resource]: Achieving Global
Excellence, Hoboken, N.J.: John Wiley & Sons, New York:
International Institute of Learning.
– Assignment 3; Business Pitch
Assessment 2: BUSINESS CASE DUE
WEEK 12
Final Presentation: Business Pitch
Activities focus on:
• Assessment 3 – Business Pitch; 8 min +
Q&A
– VU Collaborate Space for Week 11 & Week 12
Assessment 3: BUSINESS PITCH DUE
BPD2100 – International Business Challenge Guide Page | 19
BPD2100 – International Business Challenge (IBC-2)
Formative Assessment 3: Business Pitch
(TEAM ASSESSMENT)
Weight: Relevant Feedback Provided Only
(Maximum 3 minutes’ presentation + Q&A)
DUE – WEEK 5
Formative Assessment 3: Overview
For a formative Assignment 3; Business Pitch/ Business Case idea you will be provided verbal feedback in order
to proceed with your business case idea; Assignment 2 and Assignment 3
Focus of your presentation should be about the selected company, countries, unique/ innovative idea and most
importantly about the CSR component of your business case. In order to prepare this brief presentation, you should
research and find what CSR activities your selected company is currently undertaking and to research CSR projects
and activities of other companies. You should identify possible ideas for your own business case, which could
extend or complement an existing project in selected company, or could be something new for selected company
based on an idea from another company, or it could be an original idea prompted by your own research.
Furthermore, you are expected to select minimum two countries for international business initiative with an Asian
focus and to develop Aim of the Business Case that its fits with the selected company mission statement. Aim
should be clearly written, be concise and must contain clear CSR element.
Formative Assessment 3 should consist of the following information:




Selected company trading name.
Briefly explain your unique/ innovative idea
Selected countries for this international business initiative
Identify clear and distinct component of the Corporate Social Responsibility (CSR) in your business
case.
Develop Aim of your business case

Rules for presentation


Select 1-2 students from your team who will be presenting on behalf of your team.
All team members in every team are expected to actively record any suggestions, recommendations and
general feedback and discussion following a brief presentation.
Submission requirements…..
You are required to prepare a power point presentation slides by the starting time of your scheduled
seminar in week 5. No submission is required through the assessment dropbox for this assignment
BPD2100 – International Business Challenge Guide Page | 20
BPD2100 – International Business Challenge (IBC-2)
Assessment 1: Career ePortfolio
(INDIVIDUAL ASSESSMENT)
Weight: 40%
DUE – WEEK 6
This is an individual assessment task.
An increasing trend in the employment market is the use of social media and networking to connect interested
employment candidates with potential employers. Internet based networking sites such as ‘Linked-In’, ‘on-line video
resumes’, and ‘personal websites’ are some methods that are currently being used to showcase and publicly
communicate the capabilities and interests of people in the employment market. Another example of electronic
media that is used to potentially showcase a person’s interests, skills, abilities and potential for a chosen profession
or field is ePortfolio presentation.
The Career ePortfolio is a collection of evidence that documents and displays your academic, employment, cocurricula and personal experience, interests and capabilities. It is an evolving portfolio of information that you can
continue to develop and update over the course of your studies and beyond. You can also create & use different
ePortfolios for different purposes (e.g. ePortfolio presentation for applying for different types of jobs highlighting
different skills or abilities; ePortfolio presentation of achievements; ePortfolio presentation of learning experiences
etc.).
For this assessment, you are required to individually develop Career ePortfolio webpages through ‘VU
Collaborate’ to assist with achieving your first career step following graduation.
The purpose of this activity is to:

encourage you to reflect on your academic learning, life experience, strengths, weaknesses, opportunities
and strengths in relation to your future career prospects and choice(s);

document and evidence the learning, skills and experiences that best represents who you are and what
you can do;

develop comprehensive Career SWOT Analysis and Career Plan that will assist students in their future
personal and professional growth;

It
is strongly
recommended you
review the guidelines and examples at
Penn State
<http://portfolio.psu.edu/> or other sites you can find via your own searches, which provide useful ideas
for what could be included in your ePortfolio presentation and how it might be structured.
Guidelines & Specific Requirements…..
You will develop Career ePortfolio presentation to support your application for your first career step following
graduation from your current study (Use actual realistic detail to date of your studies, skill sets, work experience,
and personal achievements). Remember your audience are potential employers and professional connections –
not necessarily your facebook friends or even your teachers. So choose examples and photos that are more likely
to catch the attention of employers / professional connections. Then try to be specific and focus on what potential
employers and professional connections might want to read about you, what you have done and learned, who you
are and what you can do (your attitudes, skills, abilities and personal strengths), and what you would like to do
BPD2100 – International Business Challenge Guide Page | 21
(career and life goals). In a better Career ePortfolio’s presentations people do not just describe what they have
done, but explain how they have developed their skills and attitudes in the process and use evidence (photos,
documents, other media) to provide a clear picture of who they are and what they can do and what they aspire to.
You have a great deal of creative freedom to structure your Career ePortfolio presentation must at least
contain a number of pages which cover the following areas as a minimum.
– A “professional looking” introductory page with a well-chosen photo and some introductory information
about you and your career aspirations. Your aim in creating this page is to make a potential employer want to
click on your other pages to find out more about you.
– Several pages which provide examples and evidence of your academic, employment, co-curricular and
personal experiences and what you learned from them and what skills, attitudes you developed from them.
Important: Minimum one evidence must be about your Leadership Skills
– One page containing your personal career SWOT analysis.
– One page containing your CV
– One page containing your detailed Career Plan, including long term and short term career objectives which
are specific, measurable, achievable, realistic and time based (SMART). Your career plan should include a
number of specific steps or actions that you could take that would help you achieve your short and long term
career goals.
Note that even if you provide access to your SWOT analysis and/or your Career Plan and/or your CV on a
Word or PDF file, the contents MUST still be copied, pasted and formatted as a page of your Career
ePortfolio presentation as well, as downloading these documents is inconvenient and may take too long
for users, including potential employers.
As a minimum your Career ePortfolio presentation must contain at least 8 examples or evidence relating
to your past and present experiences, with an appropriate mix of academic, co-curricula, employment, and
personal examples. IMPORTANT: One out of eight examples of evidence must be about your Leadership
Skills. (Note that a good ePortfolio presentation would be expected to have several examples within each category.
Depending on your individual experiences and preferences you may have fewer examples in one category and
more in others).

Academic examples could include:
o
Relevant photos, documents or other media that can provide evidence of learning achievements
from your prior studies or current studies and that might be relevant to show your capabilities
especially in relation to your likely career path.
o Displays of well-chosen examples of assignments or assessments done successfully in past or
current units of study;
o Evidence of results, certificates of achievement, letters of commendation, etc.
o Evidence of specific skills or knowledge you have obtained from your academic studies.
o Evidence and examples of skill sets achieved from your past and current academic studies.

Employment examples could include:
o
Relevant photos, other media, awards, achievements related to your employment or place of
work;
o Copies of letters of commendation, testimonials or references
o A summary of skill sets or examples of skills you learned or used in your employment

Co-curricular examples could include:
o
Relevant photos, other media, awards, achievements, letters of commendation, references or
other evidence related to your sporting, community or volunteering activities associated with co
curricular activities at school, college or university;
o A summary of skillsets and examples of what you learned in co-curricular activities.
BPD2100 – International Business Challenge Guide Page | 22
 Personal examples could include:
o Relevant photos or other media, documents, personal referee statements or other evidence
about personal activities outside of university or school that can be used to demonstrate how you
have developed your skills, abilities or attitudes. – e.g. evidence of you learning a language or a
musical instrument, playing in a band, volunteering or involvement in community groups or other
personal development activities or recreational activities outside university; a recent photo of you
receiving an award or involved in sport or other activities with a reflective comment about your
achievements or what you gained from the experience; or examples of personal development –
e.g. photos or evidence of your art work, sporting or other personal activities that you can relate
to your personal or professional development, career or life goals or interests.
You should always explain how photographs or other evidence relate to your personal or professional
development, career or life goals or interests. Many students find it useful to use the STAR method
(Situation – Task – Activity – Result) to help them analyse and describe the impact of their experiences.
You should remember the audience is a POTENTIAL EMPLOYER – NOT your Facebook friends or even
your lecturer. Your presentation and expression should be tailored accordingly!
Career SWOT Analysis
Your Career SWOT analysis should be on a page of your ePortfolio presentation (NOT a downloadable file) and
should carefully identify and present your strengths, weaknesses, opportunities and threats in relation to your future
career choices, as well as providing a list of Actions to incorporate in my career plan based on your SWOT
analysis:
The list of specific actions to incorporate in your career plan should be in two parts:
 Actions to build on your strengths and exploit opportunities;
 Actions to address your weaknesses and respond to and minimise the impact of potential threats.
The strengths you list in your Career SWOT analysis should be highlighted and supported with evidence in your
ePortfolio pages. Your list of actions should be used to inform the development of your career plan.
Career Plan
Your career plan should be on a page of your ePortfolio presentation (NOT a downloadable file) and show your
short and long term career goals and life goals, as well as providing a career plan showing specific
objectives in relation to the steps you could take to help you to get to where you would like to be. It should
provide a plan of relevant actions that clearly connect to and compliment your career direction. These goals and
activities should be achievement-oriented and outcome-focussed and meet the SMART criteria.
Curriculum Vitae (CV)
Your CV should be on a page of your ePortfolio presentation (NOT a downloadable file) and should be based on
a recognised acceptable format from ‘VU Collaborate’ or Career websites and should be the equivalent of two A4
pages.
CVs should be the equivalent of two-three A4 pages and are to be professionally presented, current and relevant
to the chosen industry or profession of interest. It is strongly recommended that students seek additional feedback
and advice relating to the development of their CV from sources outside of the classroom – for example VU Careers
BPD2100 – International Business Challenge Guide Page | 23
Unit, VU Work Integrated Learning (if enrolled for placement), or personal industry sources and connections. Refer
to links & information in ‘VU Collaborate’ – week 3 for advice on how to do a CV.
Your CV must contain the full URL address for My ePortfolio presentation.
A final note:
Your ePortfolio presentation, CV and career plan should be strategic and should be informed by your career SWOT
analysis: Your CV and the examples of evidence in your ePortfolio presentation should clearly demonstrate your
desire to achieve your goals and should complement your career direction as indicated in your career plan.
Submission requirements…
Name your Career ePortfolio presentation as ‘VUStudent ID_FirstName_LastName-Career ePortfolio’



Click ‘Down Arrow’ on the right hand side of your Career ePortfolio presentation’s ‘name’
Click ‘Share’
Tick box for ‘Anyone with the URL below can access this item’
Submission: In accordance with the College of Business guidelines you must submit your Career ePortfolio
assignment through ‘VU Collaborate’ – Assessment Dropbox’: ‘Assignment 1: Career ePortfolio’, as per the
steps below:
 Click on ‘Assessments’/’Assessment Dropbox’
 Click ‘Assignment 1: Career ePortfolio’
o Read the Declaration
 Click ‘Add a File’
 Click ‘ePortfolio’ (from the pop-up screen)
 Tick your ‘ePortfolio Item’
 Click ‘Select Item’
 Click ‘Submit’
 Click ‘Done’
Note: You will receive an email notification for the ‘Assessment Dropbox Submission Receipt’.
HELP: If you require any guidance and assistance on all aspects of Assessment 1 (how to create, navigate and
share your ePortfolio presentation) please go to ‘VU Collaborate’ click ‘help’ and then click ‘Student Help’, then click
again ‘Help’ from drop-down menu, then click ‘ePortfolio’ and then select/ click and explore ePortfolio help topics
listed under various headings. All students must learn how to create/navigate/manage and share their ePortfolio in
their own time, as that task is a student’s sole responsibility and not the responsibility of your lecturer. Your lecturer
responsibility is to explain about the content of your ePortfolio rather than explaining about how to create/ navigate/
manage and share your ePortfolio presentation. However, your lecturer may briefly show you how to log on through
MyVU to ‘VU Collaborate’, access My ePortfolio, how to create a simple ePortfolio presentation and submit to your
lecturer.
Assessment Criteria…..
 Are available on ‘VU Collaborate’
Note: Due to privacy reasons and submissions requirements, all students are expected to use ‘My ePortfolio’
platform available through MyVU Portal for this assignment. Use of alternative platforms to ‘My ePortfolio’ is not
permitted.
BPD2100 – International Business Challenge Guide Page | 24
Assignment 1: Career ePortfolio Marking Rubric
Submission & Introduction
HD+
HD
D
C
P
N
N
Low
All Submission Requirements are Satisfied as Stated in the Unit
Guide; named as ‘VUStudentID_FirstName_LastName’ with
Introductory Page, Career SWOT, CV and Career Plan.
Introductory Page with Well-chosen Photo and Information,
Submitted on Time.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Content – ePortfolio, SWOT, Career Plan & CV
HD+
HD
D
C
P
N
N
Low
ePortfolio-At Least 8 Relevant Examples/Evidence Of Academic,
Co Curricula, Employment, Or Personal Experiences And
Abilities. A Minimum One Out Of Eight Examples/Evidences Is
About Leadership Skills.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
ePortfolio-Quality Of Evidence to Support / Explain / Justify /
Reflect On Relevance of Examples to Support Career
Aspirations. Evidence Supports Strengths Identified in SWOT
Analysis.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
ePortfolio – Examples Chosen are Relevant and Well Explained
to Present Picture of the Applicant to Support Employment
Aspirations and Career Direction and Would be of Interest to
Potential Employers.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
SWOT – Detailed and Comprehensive Career SWOT Analysis,
Which Informs ePortfolio and Career Plan.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
CV is of a Professional Standard Containing Key Information that
Showcases Skills, Knowledge and Abilities Related to the
Desired Industry/Role.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
CV – Appropriate Formatting and Proofreading of CV for
Spelling/Grammar Errors and Includes Link to Eportfolio. No
Errors that Could be Detected by On-Line Spell Check.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Career Plan-Well Presented Career Plan Including Short and
Long-Term Goals and Specific Steps and Actions Based on
SMART Criteria that are Identified From Career SWOT.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Presentation
HD+
HD
D
C
P
N
N
Low
Creative, Professional, Visual Appeal Of Eportfolio, Professional
Banner, Page Structure, Use of Photos, Links, Graphics and
Other Media Displays that Support Career Aspirations.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Writing
HD+
HD
D
C
P
N
Low N
Professional Standard of Writing, Spelling, Grammar,
Punctuation with Minimal Formatting and Proofing Errors. No
Errors that Could be Detected by On-Line Spell Check.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Overall Score
HD+
100 +
HD
80 +
D
70 +
C
60 +
P
50 +
N
25 +
N
Low
0 +
BPD2100 – International Business Challenge Guide Page | 25
BPD2100 – International Business Challenge (IBC-2)
Assessment 2: Business Case
(TEAM ASSESSMENT)
Weight: 35%
(Maximum 12 pages not counting Business Cover Letter, Executive Summary, References and Appendices)
DUE – WEEK 11
Assessment 2: Overview
As a team between 5-7 team members, you will develop and write a Business Case for a new international
business initiative. Please note that company/ organisation is selected by you or by your lecturer, and subsequently
is approved by your lecturer.
The selected company/ organisation and your unique business idea must encompass business initiatives/projects
or community based activities or partnerships, etc. that will enhance its immediate or longer term business
performance and profitability. Furthermore, your unique business idea for the business case must enhance
company/ organisation corporate image as a socially responsible citizen. In addition, the selected organisation
must be large enough to have a comprehensive public website and information base (including public access to
annual and other financial and non-financial reports), as well as being large enough to support a diverse range of
activities.
The focus of your business case and presentation is on justifying the merit and viability of your business case and
making a sales pitch to internal funding authorities. You should assume your organisation has allocated a total
‘pool’ of $5m in seed funding for these projects and expects to fund several projects out of the $5m. You are in
competition with the other teams for a share of this funding and the senior management will decide how many
projects can be funded depending on the merit of the business case and the funding required. It is expected most
business cases would require seed funding in the range of $250,000 to $1m. The seed-funding is only available for
up to three (3) years and projects requiring more than $1m need to be approved by your lecturer.
You will discuss the nature of the business case in seminar activities,
but it is important that your business case has the following characteristics:
1. It must be an example for which your team can reasonably research and develop a business case
and ultimately develop a detailed project management plan to implement it. Thus, your business case
needs to very clearly defined and quite specific. It needs to be large enough to require significant resources
(people and physical resources) and yet not so large or technical to be beyond the capacity of your team
to develop a detailed management plan to implement it. For example, any business case that involve
design and manufacturing of new products should be considered carefully as to whether there is enough
knowledge and expertise in the team to be able to research what is needed to work out the detailed
planning and costing information needed to implement the design and manufacturing of a new product.
2.
It must be an international business initiative which must have an Asian focus. It must cross
international borders between Australia and Asia or between two Asian countries or between Asia and the
rest of the world. This could include:



Business expansion from one country to another
Exporting or importing a new product or service from one country to another
Modification to an existing service/product offered from one to another country
BPD2100 – International Business Challenge Guide Page | 26




Taking an existing service or product to a new market overseas
Multi-stage development of a new product or service across more than one country
Organising a business or CSR related event in another country
International partnership or joint venture opportunity
3. It must be the business case which is in-line with the mission and objectives of your organisation and will
improve the short or long term bottom line of the business. It must also have an element of Corporate
Social Responsibility (CSR). Thus, it must be expected to make a positive contribution to the chosen
organisation’s profit and its image as a responsible corporate citizen by having at least an element of the
venture that is in some way good for the community, employees and/or the environment.
4. Your TEAM is assumed to be part of your nominated organisation. All of your business case team are
assumed to be existing graduate “employees” of that organisation, and the cost of employing each
member of your team on at least a part time basis is one of the costs to be included in the budget
for your project. Your business case needs to demonstrate that the case is in-line with mission and
objectives of your organisation and will be potentially good for the business.
What your team needs to do to begin researching your business case…..
1. Research the background of your selected organisation and the nature of its business and its mission
and objectives and its current operations and its business and CSR activities.
2. Review the organisation’s website and, where available, the annual report and press reports to
understand the nature and diversity of its business activities and to see how it already discharges its
corporate social responsibilities.
3. Researching for the selected countries that include cultural norms, custom and perceptions, laws,
international business reputation, potential risks, government initiatives, political environment, economic
environment and free trade agreements.
4. Source and evaluate ideas for your initiative by reading literature on corporate social responsibility
and by researching to find examples of similar activities already being undertaken by your organisation,
its competitors, or even by other organisations in different industries.
5. Conduct research using academic texts, databases, and relevant government, community, or
business based websites into entrepreneurship, business development or corporate social
responsibility. This may provide further ideas and information.
6.
Research more widely to try to identify possible products, services or community projects which may be
appropriate. For example you could do one or more of the following:

Look for innovative ventures, services, products or events responding to changing demographics or
other local or international trends;
Analyse current or future changes in customer desires and preferences, concerns about climate
change, energy costs and availability, ethical, social or cultural issues, etc.
Conduct a survey, interview organisation managers, industry experts, community leaders, suppliers,
etc.


Format of submission…..
In professional life you often will be required to follow a prescribed format, whether prescribed by your own
organisation or by a potential client requesting a tender document or a funding organisation. Tenders, consultancy
briefs, finance applications and internal project funding applications will often have very specific formats depending
on the organisation, so learning to deal with specific format requirements is an important part of the learning
objectives of this task.
BPD2100 – International Business Challenge Guide Page | 27
In this case you must follow the template requirements below and your team’s adherence to these requirements
will be part of the assessment criteria. Each team member is responsible for meeting these requirements: it needs
to be a team effort and should not be allocated to one team member.
Style requirements:




Use margins of 2cm and ensure pages are numbered.
12 point Arial Narrow font for the body of the text
Single spacing with blank line before and after headings and between paragraphs
Adopt and use a consistent style for headings and subheadings in terms of how you use larger font size,
bolding, italics or underlining, and consistent spacing before and after headings. Set up your heading
styles so you can create a Table of Contents with automatic page numbering. (Search Word help menus
if you don’t already know how to do this).
As part of the final proofread make sure all page breaks are in appropriate places in the body of the report,
and that each appendix commences on a new page.
Your assignment submission including all associated attachments must in a single pdf file and must not
exceed 5mb.


Format and content requirements:
1. Cover Page with business case name, team name, team motto, individual’s team names and VU student IDs
for every student.
2. Business Cover Letter – provide an introduction of your business case and your team to the reader
3. Executive Summary

This is the last part to be written as it has to be a one-page summary of the key elements of your business
case, designed to catch the attention of the reader and to give them critical information about the project
and its merits. It must contain no new information that is not in the body of the plan.
Your aim should be to summarise in one page what the project is, why it will good for the business, why it

will enhance the organisation’s CSR profile, what it will cost and why the organisation should provide the
necessary seed funding to get it started. The executive summary needs to convince the reader that the
project is credible and worthwhile for the organisation and make the reader want to look at the rest of the
document to see the detail.
 A really good executive summary is critical for a winning business case, as it gives the reader important
early impression of the rest of the document. The best executive summaries will carefully summarise the
key selling points of their business case and the financial projections and be credible enough to make the
‘business decision maker’ feel confident with the content of the body of the report, before they even read
it. That is why it has to be the very last thing you write when everything else is complete. It should be the
most professional and the most convincing summary you can possibly make.
4. Table of contents (with automatic page numbering)
5. Introduction and background to the business case

Overview of your business case – i.e. explain the nature of the business opportunity and exactly what is
seeking to do. There can be no ambiguity or “maybe’s” about what you intend to do so the nature and
scope of the business case must be decided and agreed before you write this section.
Provide very brief overview of the organisation’s existing business activities and the business environment

in which it operates and an overview of its existing CSR activities. Explain how the business case fits in
the context of its existing business and CSR activities.

Provide a brief analysis of the opportunity for your business venture. Demonstrate your research with well
chosen and relevant citations.
BPD2100 – International Business Challenge Guide Page | 28
6. Business case definition and scope
a. Nature of the business venture. Provide a crystal-clear explanation of exactly what your business
venture is and what will be done.
b. Business Case Aim – clearly state the overall aim of your business case and how it fits with the
organisation’s mission statement. Your aims should incorporate both business and CSR elements.
c. Business Case Scope (inclusions and exclusions). Explain and justify decisions to restrict either the
nature or size of the business venture or the time frame for the project.
7. Feasibility analysis
 Provide a market analysis for the selected country in your business case. This should include the nature
of the industry, competition, and other relevant marketing information such as market segmentation, past
and future trends related to your industry and to your business case. Include supporting market research
information about potential customers, suppliers, competitors and future trends to justify your business
case.
 Provide an appraisal of the external environment (SWOT analysis) to identify any risks or threats that
might confront the organisation if it adopts your business case. Briefly explain any opportunities that might
arise from the new business initiative being proposed AND an internal appraisal of the capacity of the
organisation and your project team to successfully deliver the objectives of your business initiative – i.e.
do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Identify key issues emanating
from SWOT.

Establish relevant macro-environmental factors relating to your business case using the PESTEL (political,
economic, social, technological, environmental and legal) analysis. Both SWOT and PESTEL analysis
must be supported by the evidence of research.
Justify the feasibility of your business initiative from a practical point of view. Identify what are the

logistical and operational issues that may impact on the success of your business case.
8. Business Case stakeholders and stakeholder analysis
Use the template to identify key stakeholders and their respective interests in the project. Explain any implications
of your stakeholder analysis for the management of the project and support by the evidence of research.
9. Program Logic Model
List between 4-6 SMART objectives in total and develop a comprehensive Program Logic Model using the
template provided in VU Collaborate.
Program Logic Model essential criteria:

Each objective must satisfy the SMART criteria; it must be specific, measurable, achievable, realistic, and
time-bound.
Each objective should be one sentence long and SMART in its own right.
Each objective must be linked to the activities needed to achieve those objectives and how the success
of each activity can be measured.
Objectives should include at least one operational objective, one marketing objective, one financial
objective and one CSR objective.
All objectives must be specific enough to be measurable, but together they must define the measurable
criteria for the success of the entire business case.
Clear links must be provided between each objective and activities, activities and outputs and outputs and
outcomes.





BPD2100 – International Business Challenge Guide Page | 29
10. Resources

Develop a comprehensive list of the resources required for the tasks as listed in your Program Logic Model
and Gantt Chart. Try to quantify and provide specific details for each resource including cost indications.
This must be consistent with the project schedule.
Prepare a well-constructed resource list under the following sub-headings (annotated/referenced as

appropriate to show basis for human and physical resources required):
Human resources
 Design and prepare a table to show a breakdown of how many people will be needed and for how long
and with what qualifications or experience. For each person or category of people indicate on what basis
will they be employed (full time or part time employment contract, casual etc). If using subcontractors
instead of, or in addition to employees, indicate how many and for how long. Clearly annotate as
appropriate to show basis for human resources required.
Physical resources

Design and prepare a table to provide a comprehensive list of physical resources needed including
premises, furniture, equipment, vehicles, materials etc. Quantify your requirements for each item in
physical terms and provide appropriate units (not monetary values). Clearly annotate as appropriate to
show basis for physical resources required.
11. Gantt Chart

In the body of the document provide a brief summary and rationale of major tasks/activities required to
complete your project. Work out which tasks are sequential or dependent on the completion of other tasks
and which ones can be done concurrently. These need to link with the previous elements of the business
case, while starting/ finishing times and duration of all activities must be realistic.
 Prepare a comprehensive Gantt Chart using the excel spreadsheet template. The Gantt Chart must
include all identified tasks as per the program logic model and associated timelines. The final copy of the
Gantt Chart to be submitted in the excel spreadsheet on a separate worksheet alongside with the budget.
12. Budget (using Excel spreadsheet with calculated cells)
Using summaries for Human and Physical resources conduct research and identify exact cost for each resource is
required in your business case. You must ensure that each figure in your budget is appropriately referenced and/
or explained, while using in-text and a full reference approach according to the Harvard Style of referencing.
Subsequently develop budget using the template provided in ‘VU Collaborate’.
 Provide summary of financial projections of income and expenditure and expected return on initial
investment based on your comprehensive budget developed in the excel spreadsheet. The financial
projections should indicate how much seed funding is required from the organisation to start the business
case and estimates of future costs and income for the duration of the business case. Amounts for all
estimates must be justified and appropriately referenced. Justification must include clear explanation of
calculations and estimates and evidence of research (references) to show where amounts were derived.
Provide a clear justification of the viability of your project in terms of its costs and benefits to the
organisation and its return on investment. NOTE: These financial figures/ summaries should be
drawn from the Excel Budget sections.
Your comprehensive budget that is developed in the excel spreadsheet must account for all human and physical
resources to be used in your business case and it should consist of four parts:
a. Immediate once–off costs (and revenues if applicable)
b. Detailed month-by-month budget for one year (or the duration of the business case if less than one
year. Make sure you research and include realistic costs and pay rates and include any employee
obligations such as superannuation, work cover insurance and payroll tax. You should allow for any likely
price increases over time (e.g. increases in wage rates, price increases over time for other resources due
to inflation or other influences)
BPD2100 – International Business Challenge Guide Page | 30
c. Summary budget projections (up to 3 years) based on the above using key categories of income
and expenses.
d. Break-even point – identify the number of sales to be made in relevant monetary value or units, before
all-inclusive project costs is covered and profit occurs.
NOTE: In the budget excel spreadsheet provide a clear reference citations and annotations for all figures that are
listed. These annotations and references can be placed in the footnotes and it must be used to explain and justify
calculations and estimates and to show sources of information upon which each of the estimates were based. The
budget needs to be consistent with your Program Logic Model, Gantt chart and Tables of Physical and Human
Resources. Ensure that your budget makes sense, is legible, and will be easily understood by the reader – you
need to be transparent in how the figures are derived and it must look credible in the eyes of an objective reader.
You also need to consider format issues including meaningful labels, appropriate spacing and column widths and
formatting of numbers (e.g. removing cents).
13. References
 Harvard referencing style must be used throughout the business case to correctly acknowledge all
sources in the body of your report with a matching entry in the reference list. Show all quotes and in-text
citations correctly, especially if you are quoting from websites, which students often neglect. There are
many good guides available for how to do correct Harvard referencing including that from the VU library
website: < http://libraryguides.vu.edu.au/harvard >.

The Reference list must be properly formatted in accordance with Harvard style guide and be in
alphabetical order. It must also include details of each reference used in all appendices.
Demonstrate use of each reference in the Reference list by providing appropriate citations (Harvard Style)
throughout the body of the business case. Do NOT use footnotes. Lack of referencing, or lack of

care/attention to detail in the formatting of references and in-text citations will be heavily penalised in the
marking of the business case.
 References selected must provide evidence of substantial wider reading in recognised academic research
publications and journal articles. The use of website material, Wikipedia, or popular press (eg. newspaper),
is NOT acceptable.
14. Appendices
 Appendix 1: The Project Team
Provide background of each of the business case team by creating a brief narrative statement (one paragraph =
100 words) for each member. The narrative statements are to be consistent in style, and are to be written in the
third person, highlighting qualifications and experience of relevance to the business case. The narrative
statements are about the experience and capabilities of each person. (They are NOT a description of who did what
on the assignment!) (Such capability statements are often a critical element for assessors of business case, tenders
and consultancy proposals, and sometimes the first thing decision makers will look at to judge if the team looks
capable of delivering the business case.)
Appendix 2: Business Case Methodology
Drawing on the project management literature, use up to two pages to describe the extent to which the approach
taken to the management of the project by your team is consistent with current project management theories and
practices. You must demonstrate that you have read a variety of sources by providing appropriate citations of
sources listed in your references to explain and justify your methodology (at least 3 academic references are
required in this section). You can access reference sources outlined in the unit-guide and those in ‘VU
Collaborate’, as well as the vast array of project management resources
 Other Appendices – as required
BPD2100 – International Business Challenge Guide Page | 31
Use additional appendices only if appropriate to support information in the body of the business case. For example,
supporting calculations and justifications for your financial estimates, additional country analysis, supporting
information for the background to the business case or your organisation or its industry referred to in your
introduction or your market analysis. Appendices can be carefully used to ensure you meet the page limits in your
business case.
Submission requirements…..
You are required to submit 3 separate files for this assignment: 1. Assignment – Business Case, 2. Budget
& Gantt Chart Spreadsheet and 3. Team Peer Evaluation Form.
Preparation:
1.
Nominate one student from your team who will submit Assignment 2 as per the instructions below to
VU Collaborate’: Assessment Dropbox
2. Record every team member full name, student ID, allocation scores for each team member (team
rating), relevant comments on the peer evaluation form and every team member to sign.
3. Assignment ‘Business Case’ including all associated appendices and attachments must be in Portable
Document Format (PDF) with the automatic page numbering and must not exceed 5mb.
4. Three files before submitting must be named as: 1. Assig2 – Business Case – Your Team Name, 2.
Assig2 – Budget & Gantt Chart – Team Name and 3. Assig2 – Peer Evaluation – Your Team Name
Submission:
1. Mandatory Turnitin requirement: In accordance with the College of Business guidelines, you must lodge
3 files through the ‘VU Collaborate’: Assessment Dropbox: Assignment 2 – Business Case 1.
Business Case (main file), 2. Budget & Gantt Chart Spreadsheet and 3. Team Peer Evaluation Form
(signed by all). This process will automatically submit your assignment through Turnitin.
2. Strictly one assignment submission (including 3 files) per each team to be submitted. If more than
one submission from any team is submitted, only the first submission will be assessed and marked
and the rest will be ignored.
DUE: WEEK 11 – by the starting time of your scheduled class, SHARP! i.e. if your scheduled seminar start
at 9am on Monday, this assignment submission must be submitted by 9am on Monday in week 11, at the
latest.)
Assessment Criteria…..
 Are available in ‘VU Collaborate’
BPD2100 – International Business Challenge Guide Page | 32
Assessment 3: Business Pitch
Assignment 2: Business Case Marking Rubric
Content
HD+
HD
D
C
P
N
N
Low
Cover Page with Automatic Table Of Contents, Cover Letter,
Executive Summary and Background of the Business Case
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Distinct CSR element, Evidence of International Business
Initiative with an Asian Focus, Business Case Definition and
Business Case SWOT, PESTEL & Stakeholder Analysis
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Feasibility Analysis- Industry, Market, Competitors, Suppliers,
Customers, Logistics and Operations
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Comprehensive Program Logic Model, Listing all SMART
Objectives, Relevant activities, Outputs and Outcomes, Gantt
chart
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Comprehensive/Relevant Human & Physical Resources, Budget
Credible and Based on Human and Physical Resources,
Including Immediate/Once Off, Month by Month and 3 Years
Summary with Evidence of Research
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Appendices: Business Case Project Team, Project Management
Methodology and Other Relevant Appendices
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Writing, Style & Submission
HD+
HD
D
C
P
N
N
Low
Professional Standard of Writing, Spelling, Grammar,
Punctuation and Template Requirements: 2cm Margin, 12 Point
Arial for Body, Spacing, Consistent Heading Style
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Timely Submission – All Submission Requirements are Satisfied
as Stated in the Unit Guide
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Referencing
HD+
HD
D
C
P
N
Low N
In text References and End References According to Harvard
Style.
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Quality and the Quantity of the Credible Sources. (Not Web
Pages Only)
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Overall Score
HD+
100 +
HD
80 +
D
70 +
C
60 +
P
50 +
N
25 +
N
Low
0 +
BPD2100 – International Business Challenge Guide Page | 33
Weight: 25%
(Maximum 8 minutes + Q&A)
DUE – WEEK 12
In week 12 your team will be required to deliver professional presentation (strictly 8 minutes maximum) on your
Business Case and be prepared for 2-3 minutes of question time and discussion from your audience. Your business
pitch must use some form of visual media such as:


Powerpoint Presentation (maximum of 8 slides) and/or
Video Presentation
Business Pitch is to be delivered in the same fashion as if it were to an audience of business decision
makers from the organisation being researched.
The style of the presentation is a sales pitch for your business case. Ensure you demonstrate thorough knowledge
of your business case and that you demonstrate that your business case is viable and meets the criteria.
Duration of business pitch is 8 minutes only, so do not attempt to cover everything in your business case but focus
only on the key elements, and provide a clear understanding of what your business case is what it will cost, how
much seed funding is needed, what income or other benefits it will generate if any, and why the assessment panel
should support it and provide the seed funding you need.
This is a competitive process, as all teams are seeking in-principle approval for their business case. You and your
team will be penalised heavily for reading and/or not trying to engage the audience, so do NOT have highly detailed
slides and do NOT have long notes on sheets or cards that you need to read. Prepare your content and if you must
have “prompts” then have only very brief dot points to glance at if needed to remind you what to talk about, but be
well prepared so you can look at the audience and talk.
You want a winning business pitch so dare to be different! How can you engage the audience and keep them
interested? How can you best sell your business case? Whatever you do, the key is to be creative, prepare well
and practise in advance to ensure the timing is right and you achieve a convincing business pitch.
Note…..
1. Each team member MUST contribute to be assessed. The speaking component should be evenly
distributed amongst team members.
2. You are only allocated 8 minutes, after which your presentation will be stopped by your lecturer for
question time.
3. The key is to prepare well, and practise your business pitch presentation in advance. Ensure the timing
is right, that you are professionally prepared, and that your team aims to achieve a good result.
4. Individual marks may be adjusted according to the peer evaluation report or where the assessing
lecturer deems appropriate – e.g. where one student makes little or no contribution or simply ‘reads’ the
material as opposed to ‘presenting’ to the audience.
5. In addition to the submission requirements below, please print the Business Cover Letter,
Executive Summary and a copy of the power point slides (the first slides should include all
students full names and IDs in order of presentation) and submit to your lecturer just before your
presentation.
Submission requirements…..
BPD2100 – International Business Challenge Guide Page | 34
You are required to submit 2 separate files for this assignment: 1. Assignment 3 – Presentation Power Point
Slides and 2. Team Peer Evaluation Form.
Preparation:
1. Nominate one student from your team who will submit Assignment 3 as per the instructions
below to VU Collaborate – Assessment Dropbox.
2. Record every team member full name, student ID, allocation scores for each team
member (team rating), relevant comments on the peer evaluation form and every team
member to sign.
3. Assignment ‘Business Pitch’ slides can be submitted in Power Point Presentation (PPT)
Format or in Portable Document Format (PDF).
4. Two files before submitting must be named as: 1. Assig3 – Slides – Your Team Name and 2.
Assig3 – Peer Evaluation – Your Team Name
Submission:
1. Mandatory Turnitin requirement: In accordance with the College of Business guidelines, you
must lodge 2 files through the ‘VU Collaborate’: Assessment Dropbox: Assignment 3 –
Business Pitch’ 1. Presentation Power Point Slides 2. Team Peer Evaluation Form
(signed by all). This process will automatically submit your assignment through Turnitin.
2. DUE: WEEK 12 – by the starting time of your scheduled class, SHARP! i.e. if your
scheduled seminar start at 9am on Monday, this assignment submission must be
submitted by 9am on Monday in week 12, at the latest.)
Assessment Criteria…..
 Are available in ‘VU Collaborate’
BPD2100 – International Business Challenge Guide Page | 35
Scholarly writing, plagiarism and copyright
Assignment 3: Business Pitch Marking Rubric
Content and Impact of Presentation
HD+
HD
D
C
P
N
N
Low
Introduced Team and Business Case / Gained Attention and
Interest of the Audience
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Clear Outline of the Business Case
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Demonstrated Use of Evidence /Research to Justify Business
Case
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Quality of Multimedia Visuals /Supporting Materials, Provided
Good Closure
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Overall Impact – Convincing /Credible Message
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Team Organisation
HD+
HD
D
C
P
N
N
Low
Shared Responsibility/Effective Transitions Between Speakers
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Timing Under Limit (With Additional 2-3 Minutes
Question/Discussion Time)
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Delivery of the Presentation
HD+
HD
D
C
P
N
Low N
Presented ‘scenario’ to business audience (professional attire
and manner). Spoke clearly and confidently / regulated pitch and
volume
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Smiling /Engaging Audience, Good Eye Contact, Showed
Personality/Humour
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Quality of Vocabulary/Professional use of Language, Ability to
Answer Questions
HD+
10
HD
8 +
D
7+
C
6 +
P
5 +
N
2.5+
N Low
0
Overall Score
HD+
100 +
HD
80 +
D
70 +
C
60 +
P
50 +
N
25 +
N
Low
0 +
BPD2100 – International Business Challenge Guide Page | 36
Part of what it means to be a ‘scholar’ is to engage with the work of others, for example, to extend or refine one’s
own ideas, critique the work of others, or test and extend theories. Learning and assessment activities therefore
often require you to gather information from a number of sources. This may include factual information, data or
calculations, visual artefacts and written texts. Whenever you use the work of another person, you must
acknowledge that source using the correct referencing system. Failure to acknowledge other people’s work
appropriately may be regarded as plagiarism or academic misconduct. Use of one’s own previous work in
satisfaction of a new assessment requirement is also not be allowed unless it is an explicit requirement for the
unit.
VU deals with plagiarism according to the Academic Integrity and Preventing Plagiarism Policy.
VU uses Turnitin for the review of written assessments. Turnitin checks submitted work against sources from
across the world, and provides a report detailing the use of third party text and references. Written assessments
are automatically submitted via Turnitin in the unit site. You may be provided access to submit assessments early
and review the reports, to help you understand where referencing should occur.
All students and staff of Victoria University are also bound by the requirements of the Copyright Act (1968) and
the University’s Copyright Material (the Use of) Policy when using third party copyright material in the course of
their research and study. Please ensure that you familiarize yourself with this policy and the rules around use of
materials produced or owned by others. For information on copyright entitlements and responsibilities for study
and research please see vu.edu.au/library/referencing-copyright/copyright.
Referencing requirements within this unit
The referencing convention that is applicable to this unit is Harvard Referencing Style;
http://guides.library.vu.edu.au/harvard
Academic writing and referencing guidelines
VU provides tools to assist you in understanding appropriate referencing, including those linked below. More can
be found on the library website and under ‘Support and Resources’ on your unit site.
 vu.edu.au/library/referencing-copyright/referencing-guides
 vu.edu.au/campuses-services/student-support/language-learning/academic-writing
4. Important information about assessment
Your unit of study assessment conforms to the Student Assessment for Learning Policy and procedures, which
are available in the University policy library: https://policy.vu.edu.au/.
Submission procedure
All paper-based assessments must be submitted with the completed assessment cover sheets.
All on-line assessments must have the Student Disclaimer accepted at the point of submission.
Adjustment to assessment arrangements
If you are unable to undertake or complete an assessment due to adverse circumstances the following
arrangements may apply:
Late submission of assessments – Short extension of time
If you are unable to submit an assessment item on time, due to circumstances outside your control, you may
apply for a short extension of time of less than five (5) working days. The standard penalty for late submission
BPD2100 – International Business Challenge Guide Page | 37
without an approved short extension will be 5% of the total possible mark per working day. If submission is
overdue by more than ten (10) working days the work will not be assessed. Full details of the procedure for
applying for a short extension are available here. You can download the form from the policy library or use the
quick link here.
Special Consideration and Alternative Examinations
Special consideration is available for unexpected short-term physical or mental ill-health or other unexpected
circumstances outside your control.
Alternative examinations are available for exceptional circumstances for students who apply at least five (5)
working days prior to the commencement of the examination period.
You can find information and forms for special consideration and alternative examinations at
http://www.vu.edu.au/student-life/exams-results/special-consideration-supplementary-exams.
Ongoing modified assessment
Ongoing modified assessment arrangements are available if you have a disability or medical condition that may
impact upon your studies. See Disability Support at https://www.vu.edu.au/campuses-services/studentsupport/disability-support.
You may need to contact a student counsellor to assist you with this process. For further information please see
vu.edu.au/student-life/getting-help/counselling.
If you wish to be considered or apply for one of the above adjustment to assessment arrangements you should
refer to the relevant procedure associated with the Student Assessment for Learning Policy.
Supplementary assessment and conceded pass
Supplementary assessments and conceded passes are available in some circumstances. If you wish to be
considered for a supplementary assessment you should refer to the Student Assessment for Learning –
Supplementary Assessment and Conceded Pass Procedure.
Review of assessment outcome
The Student Assessment for Learning – Review of Individual Assessment Outcomes Procedure provides a
process by which you may request a review of an assessment outcome.
5. Getting help and providing feedback
Support resources
Victoria University is committed to providing all students with the opportunity and support required to succeed in
their studies. If you require any support regarding academic progress in your unit during the semester you are
advised to speak to your unit co-ordinator.
We also offer a range of support, development and guidance services for all students. The portal
(vu.edu.au/student-tools/myvu-student-portal) provides detailed information on a range of student services that
you may find helpful. More information is also available in your unit site under ‘Support and Resources’.
Providing feedback: Student Evaluation System (SES)
Your feedback on your experiences within this unit is important, because it assists VU to improve the learning
experience of units and courses for future students.
BPD2100 – International Business Challenge Guide Page | 38
We encourage you to provide informal feedback directly to your unit and course co-ordinators. The University
also collects your anonymous feedback systematically through the Student Evaluation Survey (SES), which is
comprised of two student evaluation instruments: the Student Evaluation of Unit (SEU) and the Student
Evaluation of Teaching (SET). Students are asked to complete the SEU and SET near the end of each unit. SEU
and SET results are anonymous, and are not made available to the teaching staff in the unit until after the
University has released your final grades.
Student complaints resolution
Victoria University has a Student Complaints Resolution Policy to guide you through the steps you can take to
resolve issues related to your time at the University. You can find more information on this process at:
vu.edu.au/student-life/getting-help/student-complaints-resolution.
Unit Guide Version Number: 0046
Last Validation Date: 20 March 2019, 4.09pm