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GSBS6040 Human Resource Management (Trimester 2 2019, Sydney)
PBL Exercise 1: Western Sydney Airport’s Recruitment Challenge(Weighting: 30%)
“How do we find the right person, at the right time, right place, and right cost?”
You are a newly appointed Human Resource manager for the Western Sydney Airport (WSA).
You report to the Chief People and Culture Officer (see this position in the organisational structure chart in the Appendix). One of the reasons you were appointed is your interest in recruitment! You like a challenge, and one of the more significant HR challenges for contemporary employers in a changing and competitive job market is the attraction of the right people for the job, at the right time, in the right place and at the right cost. This is particularly the case for WSA as a newly incorporated Government Business Enterprise (GBE), which is expected to directly and indirectly support about 28,000 jobs by 2031 (Department of Infrastructure, Transport, Cities and Regional Development 2019).
Hello, Western Sydney International (Nancy-Bird Walton) AirportAfter decades of debate on the viability and location of another airport within the Sydney basin, Australian and NSW governments announced in April 2014 that Badgerys Creek would be the site for a new airport for Sydney. As highlighted in a joint study on aviation capacity in the Sydney region by an independent Steering Committee of Government in 2012, the current Sydney (Kingsford Smith) Airport is likely to reach its limit in capacity for new aviation services by 2035, and therefore a need to service demand with a new airport in the Sydney basin (see more in the WSA Annual Report 2018). Construction of Stage 1 of the Airport commenced from September 2018 and is expected to be operational by December 2026 (Australian Aviation 2019). In 2018, WSA Co launched its new corporate identity as Western Sydney Airport, which was formally named in 2019 Western Sydney International (Nancy-Bird Walton) Airport in recognising Australia’s greatest female aviation pioneer (McNab 2019).
WSA is a wholly-owned Commonwealth company, incorporated under the Corporations Act 2001 (Cth), with Shareholder Ministers representing the Finance and Infrastructure, Regional Development & Cities portfolios. WSA operates under the Public Governance, Performance and Accountability Act 2013 (Cth) (PGPA Act), while having considerable discretion in its operational and commercial decisions, within the constraints of the abovementioned legislation (WSA 2018).
WSA has clearly set the organisational’s purpose, vision, culture/core values and overarching strategies in its 2018 annual report (WSA 2018, p. 10-13). Amongst other key initiatives, WSA’s overall People and Culture (HR) strategy was set out as to “Develop and maintain a target culture where Western Sydney Airport is an employer of choice,” (WSA 2018, p. 10).
Operationally, WSA intends to implement its overall HR strategy through “Effective leadership, successful on-boarding and recruitment, and training for growth and development in order to ensure optimal workforce performance,” (WSA 2018, p. 13).WSA will bring significant changes to the Western Sydney job market before, during and after its construction, according to the analysis by an expert team from Michael Page, a leading recruitment agency in Australia (Micheal Page Team 2017).The Recruitment Challenge:Employers such as WSA not only require a range of specialised skills, they also need to adhere to the organisation’s purpose, core values, strategies, and to reflect the diversity of the community they serve. In anticipating a series of recruitment campaign over the next few years, your boss, the Chief People and Culture Officer at WSA, discussed with you and then assigned you to prepare a briefing paper identifying some keyissues and the corresponding initiatives for WSA’s recruitment campaigns.
In addition to the updates on WSA as outlined above, your boss has also referred you to some current Australian recruitment campaigns such as that for the existing Sydney (Kingsford Smith) Airport. To help you along, since your boss wants a well-researched, well-argued position to take to the senior management meeting, he has provided this academic article he got at his Leadership in HR course a few months ago: Breaugh, J. A. (2008), Employee recruitment: Current knowledge and important areas for future research, Human Resource Management Review, 18 (3), 103-118 (https://www-sciencedirectcom.ezproxy.newcastle.edu.au/science/article/pii/S1053482208000326)
Consider the recruitment challenge for WSA, based on the main material provided above and using the problem-based learning (PBL) method, you will write a briefing paper for your boss in an essay format. Your essay should identify three HRM issues (such as those concerning HR planning, selection and recruitment) that would be critical to address in WSA’s future recruitment campaign, and explain why these would be critical to make the recruitment campaign work. The essay should comprise an introduction and the ‘scoping’ of the problem, and a brief statement of the main arguments of the paper. It should then provide substantive content on each of the three issues thatreflects depth and breadth of research as well as practical understanding of the problem, and critical analysis of the issues in presenting solutions to the problems. A conclusion should draw together the identified issues, analysis and solutions. The core of the essay would aim at demonstrating your ability to apply HRM concepts and theories (please avoid describing the provided case material, only mention what is necessary).
The appendix of the essay would report your PBL matrix.Possible variations: In writing up this exercise, you may prefer to use one more variations on this scenario. Any variation must beagreed in writing with your Course Co-ordinator before proceeding:
you are a consultant for a recruitment firm (rather than an HR Manager);
you work for current Sydney (Kingsford Smith) Airport;
you work for an airport overseas.
Due time: Sunday 14th July at 11.59pm AEST – Submit to the Turnitin drop-box on your Blackboard site.
Please aim to submit a draft version of your essay to Turnitin at least 2 days before the due date. This will give you time to view the colour-coded text version of your Turnitin report, and make any necessary changes, and resubmit if required, thereby protecting yourself against plagiarism.
Length: 1500 words (+/- 10%). The word count is based on your introduction, body and conclusion, and does not include your title page or your list of references at the end of your paper.
Format: 12 point font; 1.5 line spacing (not single spacing, not double spacing); Times New Roman or Calibri Light font;3
Paragraph format; No bullet points, no number lists – this is an essay, not a report and not a set of notes; No tables, charts, diagrams in the main body of your essay – put these in appendices if you feel you need to use them;
The reference list would be formatted using the APA 6th style.Marking criteria: Please refer to the marking rubrics for PBL Exercise 1 & 2 in the assessment folder on your Blackboard site.Good luck and best wishes, Cathy Xu, Course Coordinator for Sydney Campus
Australian Aviation (2019) Earth moves: Works begin at Western Sydney Airport, retrieved on June 8th, 2019 from https://australianaviation.com.au/2019/02/earth-moves-works-begin-at-western-sydney-airport/. Department of Infrastructure, Transport, Cities and Regional Development (2019) Jpb opportunities: More jobs for Western Sydney, retrieved on June 8th, 2019 from https://www.westernsydneyairport.gov.au/community-partners/job-opportunities.aspx
McNab, H. (2019) ‘Inspiring choice’: New Sydney airport named after Nancy-Bird Walton, Sydney Morning Herald (March 4th), available at https://www.smh.com.au/national/nsw/inspiring-choice-new-sydneyairport- named-after-nancy-bird-walton-20190304-p511pc.html Michael Page Team (2017) How Badgerys Creek Airport will change the Western Sydney job market, retrieved on June 8th, 2019 from https://www.michaelpage.com.au/advice/market-insights/market-updates/howbadgerys- creek-airport-will-change-western-sydney-job Western Sydney Airport (WSA) (2018) Western Sydney Airport’s Annual Report 2018, retrieved on June 8th, 2019 from https://www.wsaco.com.au/images/pdf/Western-Sydney-Airport-Annual-Report-2018.pdf.
APPENDIX I – WSA’s Organisational Contexts (Excerpts from the Western Sydney Airport’s Annual Report 2018, available athttps://www.wsaco.com.au/images/pdf/Western-Sydney-Airport-Annual-Report-2018.pdf) A. Key WSA Objectives (p. 5)WSA’s mandate is to realise the Australian Government’s vision for Western Sydney Airport as set out in the Western Sydney Airport Plan (the Airport Plan) published in December 2016, which provides authorisation for the construction and operation of Stage 1 of the Airport. In doing so, Western Sydney Airport will deliver on the following objectives that are enshrined in its constitution:• improving access to aviation services in Western Sydney by providing a broad range of passenger and freight services;• resolving the long-term aviation capacity issue in the Sydney basin;• maximising the value of Western Sydney Airport as a national asset;• optimising the benefit of Western Sydney Airport on employment and investment in Western Sydney;• effectively integrating with new and existing initiatives in the Western Sydney area; and• operating on commercially sound principles having regard to the Australian Government’s intention to preserve its options with respect to ownership and governance arrangements by applying private sector discipline in the management of Western Sydney Airport.B. WSA’s Purpose, Vision, Culture Statement & Core Values (p. 9-11)
Purpose – To generate social and economic prosperity by working together to safely deliver a thriving airport precinct in Western Sydney
Vision – To generate social and economic prosperity by working together to safely deliver a thriving airport precinct in Western Sydney To be the gateway of choice to Australia and the world – connecting people, places and opportunity
Culture Statement – To generate social and economic prosperity by working together to safely deliver a thriving airport precinct in Western Sydney To be the gateway of choice to Australia and the world – connecting people, places and opportunity Empowered to Deliver Core Values – Six core values of WSA outlined below are safety, integrity, inclusion, pioneering, courage and passion:(Source: Western Sydney Airport’s Annual Report 2018, page 9)C. Organisational Structure (p. 20) (Source: Western Sydney Airport’s Annual Report 2018, page 20)
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