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17 Sep
2020

Gu&egrave;vremont, A., & Grohmann, B. (2013).

Category:ACADEMICIAN

SOLUTION AT Australian Expert Writers

This question is based on this week’s required reading by Guèvremont, A., & Grohmann, B. (2013). The impactof brand personality on consumer responses to persuasion attempts (Links to an external site.). Journal ofBrand Management, 20(6), 518-530. doi:http://dx.doi.org/10.1057/bm.2012.58With regard to the article, answer the following questions:Were the hypotheses clear and understandable? Why or why not?Were the statistical tests performed presented and clearly mentioned?Were the research results clearly presented?What action would you take if you were a CMO, based on these research results?https://search-proquest-com.csuglobal.idm.oclc.org/docview/1356164308/fulltext/6F34DB389A424FB8PQ/5?accountid=38569
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