55251 – Assessment Details and Submission GuidelinesTrimester

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Details and T1 2020Unit Code HI6006Unit Title Competitive StrategyAssessment Type Individual AssignmentAssessment Title – Key Strategy Development ToolsPurpose of the assessment (with ULO Mapping) Students are required to write a Comprehensive discussion of any three of the strategy models, with application to current business examplesWeight 20% of the total assessmentsTotal Marks 20Word limit Not more than 1500 wordsDue Date Week 5 [Late submission penalties accrue at the rate of -10% per day]Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.• Reference sources must be cited in the text of the , and listed appropriately at the end in a reference list using Harvard referencing style.Page 2 of 3Assignment 1 SpecificationsPurpose:This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples..DetailsWrite an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT (you may Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.In this essay, sub-headings are permitted.Be sure to use paragraphing.Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.Your final submission is due Friday of week 5 at midnight.Assignment StructureOne page for your explanation of each model, including the example.Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion.Add a cover page at the front.Add a Reference List at the end.Page 3 of 3

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