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Subject Title Property ManagementSubject Code PRO220Assessment Title Assessment 1: Case StudyLearning Outcome/s (found in the Subject Outline) 2,3Assessment type (group or individual) IndividualWeighting % 20%Word count Approx. 1000Due day Week 6Submission type Turnitin ?Format / Layout of AssessmentReport:ICMS Cover PageTable of ContentsIntroductionFindingsRecommendationsReference ListAppendices (if applicable)???????Assessment instructionsStudent to identify point of different of a centre and come up with a strategy to exploit this. Expectation is that the student grasps the fundamentals of property and the opportunities and threats and how to deal with these. There is no expectation that the student understands the concepts of valuation or IRR of property.Identify a small commercial centre (retail, retail+commercial mix).The objective is to:• Collate insights• Develop a new proposition for the centre – for example: remix, redevelop or expand.• Outline a strategic plan to support your recommendation.Consider all the following factors to build a compelling case:• Retail mix/precenting• Positioning / Brand• SWOT• Strategies and Actions• Key insights• Objectives• Community/ shopper/ placeAs part of your collating insights, gather information on:• Trade area and population• Socio-economic profile• Competition• Consumer research (positioning, strengths, shopper patters or perceptions• How promoted across mediasGrading Criteria / Rubric Please see belowGrading Criteria / RubricCriteria Mark ValueUnderstanding of the TopicThe student shows a good collective understanding 25%Presentation Structure:The presentation content is clear and logical10%Content:The information is relevant and all criteria addressed sufficiently and concisely 40%The conclusion/recommendation:All parties and options considered in outlining findings 25%TOTAL MARK/100COMMENTS:Note: The assessed rubric is for lecturer purposes only and is not issued to the student. A grade is issue to the student.
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