58312 – Subject Title Property ManagementSubject Code PRO220Assessment

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Code PRO220 Title Assessment 2 – ParkfieldLearning Outcome/s (found in the Subject Outline) 1Assessment type (group or ) IndividualWeighting % 20%Word count 1500 maxDue day Sunday midnight Week 9Class submission Lecture ? Tutorial ?Submission type Turnitin ?Format / Layout of AssessmentReport:ICMS Cover PageTable of ContentsExecutive SummaryIntroductionFindingsConclusionRecommendationsReference ListAppendices (if required)?????????Assessment instructions(See supporting files for full details of the case along with the tenancy schedule)The ObjectivesThis assignment will help show students some of the which to be gathered on a commercial centre to aid in decision making.Identify the “point of difference” of the centre and come up with a strategy to exploit this.The ChallengeApply knowledge of the drivers of retail asset performance:• Evaluate the research/ benchmarks and collate the insights• Develop a new proposition for the centre – for example:o Remixo Redevelopo Disposeo Expand• Draw up a strategic plan to substantiate your recommendation to be presented to the owners. Consider all the factors (in no particular order) necessary to build a compelling case:o Retail Mix / Precinctingo Positioning / Brando Strengths – Weaknesses – Opportunities – Threatso Strategies & Actionso Key insightso Objectiveso Analysis / Performance Assessmento Environmental Factorso Community / Shopper / PlacePlease use the material in case (factors above) to draw from. The report needs to be original and as such requires your knowledge and application of evidence presented.Readings for the assessmentSee supporting files in moodle under assessment blockGrading Criteria / Rubric oSee table belowGrading Criteria / Rubric Marked Turnitin rubric fields created as follow:

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