60245 – HOLMES INSTITUTEFACULTY OFHIGHER EDUCATION Assessment

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HOLMES INSTITUTEFACULTY OFHIGHER Details and Submission GuidelinesTrimester T2 2020Unit Code HC2022Unit Title Marketing ResearchAssessment Type Individual Assignment 2Assessment Title Individual Report ProjectPurpose of theassessment (with ULOMapping) 1/ Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related decisions2/ Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.Weight 20 % of the total assessmentsTotal Marks 20Word limit Not more than 2000 wordsDue Date Week 10SubmissionGuidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.• sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing .Page 2 of 3HC2022 Marketing Research Individual ReportAssignment SpecificationsPurpose: will gain experience in applying the marketing research process, collecting secondary data and providing recommendations for and organisation’s strategySKY HIGH Real Estate Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family characteristics’. The most recent publication, released in 2015, is entitled 4442.0 – Family Characteristics and Transitions, Australia, 2012––13, available at www.abs.gov.au/ausstats/abs@.nsf/mf/4442.0 You can also gain some insight from: https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036 You may also source data from other credible sights.Assignment Structure be as the following:1. IntroductionIntroduce the main problem the real estate developer is facing and how the data will be collected2. The research Process2.1. Define the ProblemClearly explain the problem that requires market research2.2. Planning the research designExplain why secondary data will be used in this research2.3. Planning the sampleProvide information on the sample sizes used for the data you are using (this will come from the research organisation) 2.4 Collecting the dataThis is the one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organised and easy to understand.2.5 Analysing the DataThis is the one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.3. Formulating conclusion and recommendationsConclude on the research and provide two specific recommendations for the real estate developer.4. ReferencesHC2022 Marketing ResearchPage 3 of 3 criteriaMarking criteria Weighting1 Show the data you have collected. 52. Accurately analyses the relevant secondary data including recommendations 63. Shows knowledge of relevant theory 64. Overall presentation and referencing 3TOTAL Weight 20%Assessment Feedback to the Student:Marking RubricExcellent Very Good Good Satisfactory Unsatisfactory1 Show the data you have collected. Data collected is very: relevant, well organised and easy to understand. Data collected is: relevant, well organised and easy to understand. Data collected is somewhat:relevant, well organised and easy to understand Data collected is somewhat: relevant, well organised and easy to understand and contains some errors Data collected is not relevant, disorganised and difficult to understand2. Accurately analyses the relevant secondary data including recommendations Very accurate of the relevant secondary data including recommendations Accurate analysis of the relevant secondary data including recommendations Somewhataccurate analysis of the relevant secondary data including recommendations Analysis of the relevant secondary data including recommendations, but with some errors Little to no analysis of the relevant secondary data including recommendations3. Shows knowledge of relevant theoryA deep knowledge of the theory shown Good knowledge of the theory shown Some knowledge of the theory shown Knowledge of the theory shown at times Little to no knowledge of the theory shown4. Overall presentation and referencing Presentation and referencing are at a high standard Presentation and referencing are at a high-medium standard Presentation and referencing are at a medium standard Presentation and referencing could be improved Presentation and referencing are at a low standardHC2022 Marketing Research

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