60624 – Assessment 3: Business ProposalDue date Week 13: 9.00am,

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3: date Week 13: 9.00am, Monday 5 October 2020Weighting 50%Type AssignmentLength 2,000 words maximum, excl. Reference List and AppendicesSubmission Turnitin via BlackboardRequirements You will a business start-up proposal, and export strategy, for a business to offer a new or substantively improved product or service.Your proposal will:• Present your ideas as though pitching to potential investors/funders for your new venture• Outline and justify your start-up business model for the domestic markete.g. value proposition, target customers, distribution strategy, , partners, activities and costs• Analyse international market potential and risks for the business• Identify and justify one selected international market and articulate and justify an export strategy for that market• Draw on secondary of the domestic and export market, selecting factors that you consider to be most relevant for the business to compete domestically and internationally• Draw on relevant theoretical concepts from the INTB862 • Use appendices as needed to provide supporting material• Acknowledge all sources of informationThis assessment must follow the academic integrity guidelines stated in theBusiness Programmes Assessment and Handbook or the Law Programmes Assessment and Study Handbook and use the required referencing style. As part of these guidelines, you must: develop your business idea yourself, undertake your own analysis and not use or ideas from any other assessment.Programmelearning goals 1. Be self-aware, critically reflective and ethical international business professionals2. Be effective thinkers and problem-solvers3. Be effective communicators (written and oral)4. Be able to apply international business knowledge to issues in professional international business practicePaper learning outcome 1. Analyse the characteristics of SMEs and the implications for their internationalisation2. Identify and critically evaluate SME internationalisation approaches3. Compare and contrast approaches to strategy and internationalisation by SMEs and start-ups, with that of multinational enterprises4. Examine issues and opportunities for SMEs in different national contexts5. Analyse issues and recommend best practice for SME exporters

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