63437 – 3000 wordcountreferences does not include wordcountThere

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3000 wordcountreferences does not include wordcountThere should be references but it shouldnt be numbered with the word countA 3,000 word (max) single-authored (worth 100%). Assessments that exceed the 3,000 word limit will be capped at P1.The :Acting as a Marketing Consultant:Launch a product or service of your choice onto the UK market in 2020/21 or 2021/22 and sustain it for 12 . You could also select a company from the list below and launch a new product or service:Aramark, Boeing, Caterpillar, DuPont, Emirates, General Electric, ICICI Bank, L’Oréal, Nairn’s Oatcakes Ltd, PayPal, Reliance Industries Ltd, Tyson Foods, Tata Consultancy Services, United Health Group; Verizon Communications, Walt Disney, Waste Management Inc.You must not choose a product or service that is already on the market, UNLESS you are planning a substantial repositioning and rebranding of that product or service. Consider one of the following:a particular product or servicea product or service rangean eventanother aspect which requires communication to a user / customerStudents are expected to discuss all elements of the marketing or services mix.In business it is important to be concise, and relevant. The word count of this report will help you develop these .The report should have three (3) parts.Part 1: Analysis of the Market & ObjectivesAnalyse the current market (competitors, environment – internal/micro, external / macro)Identify objectives (corporate and marketing) / key performance indicatorsPart 2: Strategy, Target and Tactics/ActionsSet a strategyDefine target marketIdentify tactics (marketing mix) sustainability issuesPart 3: Measurement and controlWhat resources are required?How will strategy be implemented?How will success be measured?Be detailed and specific.Apply theoryExplain and justify your choicesInclude the following:An analysis of the internal and external environmentYour targeting strategySMART objectivesA discussion of the relevant aspects of the marketing/services mixDefinition of relevant and justified controls and measurements (Key Performance Indications and Critical Success Factors).Analysis of issues of sustainability and how these might be addressedA timeline for the campaign period and budget breakdown of expenditure.Marking criteria:Situation Analysis and Objectives (30%) (Internal and external marketing environment, Objective setting )Strategy, Target, Tactics/actions (50%) (Proposal and justification of target market, strategic planning, tactical implementation (marketing /services mix))Measurement and Controls (10%) ( for management and measurement of campaign) and Presentation of Report (10%) (Sourcing and using appropriate material. Using appropriate referencing and citation conventions.)Theory should be applied throughout.Issues of sustainability should be addressed where necessary

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