63681 – Task 4— Improving the businessOver the last few months

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Assignment Details:
Task 4— Improving the businessOver the last few months business for CCF & MB has been very good with a number of new clients coming on board as a of implementing your business and marketing plans. However, neither you or the business owners are satisfied with maintaining the status quo; as you and they are committed to a program of improvement.You all feel that CCF & MB’s competitive advantage needs to be strengthened and a SWOT should be undertaken to establish CCF & MB’s strengths and weaknesses including benchmarking the business the industry. You now decide that you will carry out a of the business including a SWOT analysis and a benchmarking exercise to improve CCF &MB’s competitive advantage and its business. You are to a covering your diagnosis, which will be distributed amongst CCF & MB’s key personnel.As a minimum, your document should cover the following:1. The data you have used as part of your diagnosis to identify CCF & MB’s competitive advantage.2. A SWOT analysis to identify CCF & MB’s strengths and weaknesses, its threats and opportunities.3. How you identified and sourced relevant benchmarking data.4. How you selected the key indicators (and who you consulted with) for your benchmarking exercise.5. A consolidated list of the areas for improvement you have identified with a cost-benefit ratio established for each of them.6. Recommendations on the changes that may be required that will affect existing workflows orCCF & MB’s organisational structure7. A high-level plan that will implement and monitor the recommended changes to be made.In addition to the material on your Part 2 learning guides, the following link gives you access to astep-by-step guide to benchmarking and determining competitive advantage:http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/benchmark-your-business(1,000 words)

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