64047 – BUS3100: Business Research Proposal (A1)Assessment 1

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BUS3100: Business Research Proposal (A1)Assessment 1 GuidelinePROPOSED TABLE OF CONTENTSINTRODUCTION (150 words)- Overview of the case study, including key issue (s) identified from the case study- Outline of the project’s aims and introduce the content that will followPROBLEM DEFINITION (200 words)- Management Problem- Research Statement- Research Objectives (3-4 objectives)RESEARCH PARADIGM AND RESEARCH DESIGN (up to 3000 words)- Research Paradigm o Explanation of key research paradigms: interpretivism and positivism (, characteristics, advantages and/or disadvantages of each paradigm)- Research Methodology o Justification of the use of mixed methodology: Qual and Quant for your selected case study- Qualitative Research o Justification of the data collection method: focus groupso Justification of the target population, methodology and method, and sample sizeo Specification of data collection procedure (how and where to recruit research sample, and ethical considerations for conducting focus )o List of focus group questions in a table (objectives and questions)- Quantitative Research o Justification of the data collection method: a questionnaire survey o Justification of the target population, sampling methodology and method, and sample sizeo Specification of data collection procedure (how and where to recruit samples, and ethical considerations for conducting a questionnaire survey)o A table of measurement (excluded from the word count)PROJECT SUMMARY (150 words)- Summary of the research project: purpose, method and expected outcomesREFERENCES (Excluded from the word count)

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