66110 – Assessment 3 InformationSubject Code: MKT304Subject Name:

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Assessment 3 InformationSubject Code: MKT304Subject Name: Strategic MarketingAssessment Title: Marketing Implementation SchedulesAssessment Type: Length: Individual, written summary 5 pages (no more)Weighting: 30%Total Marks:Submission: 100OnlineDue Date: Week 13Your taskIndividually, you are required to create a 5-page implementation schedule with suitable metrics to identify the activities needed to achieve the objectives you established in your strategic marketing plan (the second assessment in this subject).Assessment DescriptionThe purpose of this individual assessment is to foster students’ ability to construct, evaluate and communicate a strategic marketing plan. Students will demonstrate comprehension of the nature, scope, and processes of strategic marketing by using marketing concepts to analyse and evaluate external and internal environments.Assessment InstructionsIndividually, you are required to develop an implementation schedule that identifies the activities, timeframes and resources required to achieve the objectives you identified in your strategic marketing plan. In developing this schedule, you must identify marketing metrics that you will use to measure the marketing plan’s performance and identify potential risks and likelihood of success.More specifically, the 5-page implementation schedule should include the following:• A summary of your marketing strategy/s (half a page)• Potential risks (half a page) o Exploration of potential risks to your marketing plan. o Identification of potential laws and regulations that require compliance.o Exploring options to avoid risk occurring.• Comprehensive list of short-term activities (with twelve months) please put them into a table that has the following columns:Activity Tool Description Responsibility Budget($) Timeframe Metricse.g.: Redesign of Google Advertising to focus onpromoting eCommerceplatform Google ads Marketing Manager MarketingCoordinatorDigital agency 50,000 3 months Return on marketing investmentAfter you have filled out this table, you must summarise the key points of this schedule.• Medium and long-term activities (more than 12 months), please put them into a table that has the following columns:Activity Tool Description Responsibility Budget($) Timeframe Metricse.g.: Update of signage across all shopfronts Signage Marketing Coordinator Marketing Manager 500,000 1 year Return on marketinginvestmentNumber of customers to look at new signage compared to old signage – measure over a monthAfter you have filled out this table, you must summarise the key points of this schedule.• References (in Kaplan Harvard Referencing Style)You are required to have at least 8 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your summary.Assessment SubmissionThis assessment must be submitted as a ‘Word’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the problem and a screenshot of the MyKBS error message.You are also encouraged to submit your work well before the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.Late assignment submission penaltiesPenalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.Number of days Penalty1* – 9 days 5% per day for each calendar day late deducted from the total marks available10 – 14 days 50% deducted from the total marks available.After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students*Assignments submitted at any stage within the first 24 hours after the deadline will be one day late and therefore subject to the associated penaltyFor more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policiesImportant Study InformationAcademic Integrity PolicyKBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.What is academic integrity and misconduct?What are the penalties for academic misconduct?What are the late penalties? How can I appeal my grade?Click here for answers to these questions:http://www.kbs.edu.au/current-students/student-policies/.Page Limits for Written AssessmentsSubmissions that exceed the page limit will cease to be marked from the point at which that limit is exceeded.Study AssistanceStudents may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.MKT304 Assessment 3 Marking Rubric – Marketing Implementation Schedules 30%MarkingCriteria (__/100) F (Fail)0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%Summary__/10 marks You have not summarised the marketing strategy/s. You have provided a summary of the marketing strategy/s withsome inaccuracies; further detail is needed. You have adequately summarised the marketing strategy/s withsome inaccuracies; however, the summary’s main points are communicated. You have provided a suitable and thorough summary of the marketing strategy/s. You have provided an excellent description of the marketing strategy/s.Identification of risks__/10 marks You have provided incoherent or no assessment of risks, nooptions for mitigation and have provided no context in terms of laws and regulations. You have provided an assessment of risks, options for mitigation and have provided a mostly incompatible context in terms of laws and regulations. You have provided an assessment of risks, options for mitigation and have provided amostly suitable context in terms of laws and regulations. You have provided a detailed assessment of risks andoptions for mitigation and have provided a suitable context for laws and regulations. You have provided a comprehensive assessment of risks, extensiveoptions for mitigation, and a suitable context in terms of laws and regulations.Short-term activities__/25 marks You have provided incoherent or no short-term marketingactivities, with no linkages and realistic timeframes and resources. You have provided short-term marketing activities, with limitedlinkages and realistic timeframes and resources.You have provided short-term marketing activities, withadequate linkages and realistic timeframes and resources.You have provided short-term marketing activities, withsuitable linkages and realistictimeframes and resources.You have provided short-term marketing activities, with detailed linkages and through theidentification of timeframes and resources.Medium/long-termactivities__/25 marks You have provided incoherent or no medium/long-termmarketing activities, with no linkages and realistic timeframes and resources. You have provided medium/long-term marketingactivities, with limited linkages and realistic timeframes and resources.You have provided medium/longterm marketing activities, withadequate linkages and realistic timeframes and resources.You have provided medium/long-term marketingactivities, with suitable linkages and realistic timeframes and resources.You have provided medium/longterm marketing activities, withdetailed connection and identifying timeframes and resources.Spelling andGrammar__/10 marks Spelling and/or grammar is consistently incorrect. Itimpacts on the flow and readability of your analysis. Though there are some grammar and spelling errors,these do not detract from your analysis’s readability and flow. Mostly correct grammar and spelling but any errors do not impact your analysis’s readability and flow. Errors in grammar and spelling are rare, enhancing your analysis’s readability and flow. Perfect grammar and spelling throughout, enhancing the readability and flow of your analysis.Format__/10 marks The submission chosen for your report is inappropriate and/or lacks thought andconsideration for the intended audience. The submission chosen for your report is appropriate, but furtherattention to detail would improve its presentation. The submission chosen for your report is appropriate, but minor changes would enhance its presentation. Your submission is professionally presented and has been submitted in the appropriate format. Your submission is professionally presented and exceeds expectations for what is suitable for a business environment.In-text Citationsand Referencing__/10 marks Neither in-text referencing nor reference list adheres toKaplan Harvard ReferencingStyle. In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing, and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing, and the resultant reference list adhere to Kaplan HarvardReferencing Style, with only occasional minor errors. Both, in-text referencing, and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors.Feedback and Grades will be released via MyKBS.COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

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