BUSI3033 Consumer Behavior Individual Project Assignment Answer

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Assignment Details:
Referencing Styles: Harvard
Words: 1250
Course Code: BUSI3033
Course Title: Consumer behavior
University: Singapore University of Social Sciences
Country: SG
The individual project provides you with an opportunity to use secondary data and available consumer behaviour literature to write a short report, which demonstrates how you can apply consumer behaviour knowledge to understand a brand’s success. Select a specific product category (i.e. a type of product or service) that you are familiar with or are interested in.
• Identify a successful brand within this product category that does NOT appear in Interbrand Best Global Brands 2020 Rankings.
• Explain and analyse the brand’s success by applying the knowledge that you will have learned from this module from Session 3 onwards.
Content MUST include content shown in the attached screenshot. You should base your analysis on a particular market. The narrower you can define the parameters for your brand (e.g. target customers and geographic area) the better. PLEASE emphasise the proper use of grammar and sentence structure. It’s very important for me and I have received a prior assignment from you and the grammar and sentence structure was very bad. it’s really important to me that the grammar and sentence structure is prioritised

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