General overview of Assignment

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Group Presentation Coursework REVISED Additional Guidelines
General overview of Assignment
As a group you have selected a company from the list provided in the handbook. For the assignment you are required TO PREPARE A SLIDE PRESENTATION AND SCRIPT. CONSIDER. this were a presentation to the CEO or SBU director of a company that has hired your group as business consultants. Your brief is to recommend sustainable options for sustainable growth.
Ensure that your presentation and SCRIPT would be NO MORE THAN 20 minutes, YOU CAN CHECK THIS BY RUNNING THROUGH THE SCRIPT WITH THE SLIDES AS IF YOU WERE PRESENTING IT. WATCH THE RECORDING OF THE LECTURE IN WEEK 9 TO SEE HOW TO INCLUSE YOUR SCRIPT WITHIN THE NOTES SECTION OF THE PRESENTATION :
STUDENT ID’s MUST APPEAR IN THE INTRODUCTION SLIDE AND AS A HEADING TO EACH SECTION OF THE SCRIPT.
ALLOW PLENTY OF TIME FOR DESIGNATED TEAM MEMBER TO UPLOAD SLIDE PRESENTATION DECK INCLUDING SCRIPT
TO BE LOADED TO MOODLE BY 23:55 on 22ndAPRIL 2020
You must NOT do any primary research
Normal rules of Plagiarism apply, including across teams that are currently working on the same company.
Contents page and slide numbers are required
All team members must take part in the presentation to receive the mark
Presentation general structure from handbook
Quick Company’s Overview – Background, Current Challenges:
In this section you should introduce the company in terms of its physical structure, the scope of the SBU and geography you have chosen. You should also include statements of Vision, Mission and Stakeholders. Tools such as Mendelow Stakeholder matrix could be employed. In addition, any newsworthy items from reliable sources could be included to get a picture of the company in a current context.
Introduction used to define market, industry, and SBU to be analysed
In this section you should describe the industry and the marketplace that your company operates in and introduce the deeper analysis that you will present. If there is strong influence from the corporate level in your SBU, this may be a good place to introduce any significant growth strategies that have happened over recent years (tip: look at last 3 year annual reports to see if there is a trend forming).
Analysis of the External Environment
In this section you should use appropriate tools to show your analysis of the macro and industry competitive environment for your company and chosen SBU and geography. Use tools such as PESTEL, Porter’s 5 forces, Industry lifecycle, Strategic Group Analysis, competitive analysis. Particular attention should be made to create linkages between the findings to discover and justify clear Opportunities and Threats within your industry. You could also explore any key success factors that are important to your industry, you may also explore threshold factors and barriers. NOTE: You are not expected to critique the models, just apply them appropriately and reference them.
Analysis of Resources and Competences
In this section you should use appropriate tools to show your analysis of the company resources, competencies and capabilities. You should employ tools such as Porters Value Chain to discover and demonstrate how activities are built and amplified to generate profit, paying close attention to the links between parts of primary and support activities. You should then undertake a VRIO/N analysis. Using key industry success factors can be a good guide to what areas to explore.
A Porters Generic Strategy analysis could be used to get your organisation’s general direction at this point.
At the end of this section you should have a clear view of Strengths and Weaknesses of your company in the context of the key success factors of your industry.
Generation of Strategic Options through TOWS
A summary SWOT would help to summarise a view for this section. Using other tools such as BCG and Ansoff, guided by some ideas of strategic choices that can be found in your Exploring Strategy textbook, you should develop a broad range of options to populate your TOWS. Also look to the generally accepted direction of the company and your SBU. Also look to the close rivals and see if there are patterns and gaps. Clues can be gained from statements to shareholders, financial reports and profit warnings from within the same industry.
Evaluation of Strategic Options – Final recommendations – Conclusion
Using evaluation criteria such as Suitability, Acceptability and Feasibility, Testing options against key success factors, testing against triple bottom line (People, Profit and Planet) and United Nations Sustainability Goals can be useful ways to rank your options and discount any that may not meet certain factors. Bring in specific justification around stakeholder acceptance. Consider the wider stakeholder groups around environmental and ethical considerations.
Your final recommendations should be compelling, something that you believe your company can succeed in and very well justified in both direction and profitability with outline costs and implementation plans, including which recommendations should be done first and why. A review of risks is also recommended.
Please refer to the Assessment marking scheme from page 11 in the Module handbook
https://moodle.port.ac.uk/course/view.php?id=9741

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