Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification. – Original

Assessment TasksFirstly, you must research and select a company website which has not beenselected by your peers.
• Note:  Do not start work on the company website until it has been approved by your seminar tutor.  Email your seminar tutor about your choice of company.
• The chosen company website will be allocated to students on a firstcome first serve basis.
This assignment requires each student choose a website of a company andresearch on their websites and online business strategies and,
1. Identify the E-business model that the website pursues Consider E-business concepts and approaches to comment on specificstrengths and weaknesses of your chosen website..
2. Identify competitive strategy and digital business strategy the companyhas followed and provide recommendations/suggestions with clearjustifications.
3. Identify their digital marketing strategies and options and providerecommendations/suggestions with clear justifications .
4. Using similar web market intelligence platform (similar web.com) pleasediscuss the customer traffic data and provide recommendations/suggestionsfor further improvement with clear justification (week 4 topic).
5. Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification.
6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

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