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Marketing Mix Analysis (1,200 words)Analyse the current marketing mix of your producVservice. Please note the below provides an overview of what to discuss within each variableProduct – discussion to include but not limited to quality, design, features, packaging, labelling, branding, PLC, product mix.Place – identify the current distribution strategies – types of distribution strategies, intensity of distribution, vertical marketing systemsPhysical Evidence — physical environment: atmosphere, lighting, d6cor, layout, store design etc.Process – processes involved in delivering the service/productPeople – staff and sales people that provide/deliver the customer experienceReference all applicable information. In-text citations and a Reference List. APA Referencing Style
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