Starbucks Business ReportITECH 5500 Professional Research and CommunicationHuman Resource ManagementBSBSUS501 Develop workplace policies and procedures for sustainabilityBSBADM504 Plan and implement administrative systemsHarvard Referencing -What is referencing?CRITICAL EVALUATION OF HIKMA PLCStrategic and financial goals of Hikma PLC

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BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should
be before the cover/title page of your submission.
Programme
MSc Mgmt
Module name
Strategy
Schedule Term
Student Reference Number (SRN)
Report/Assignment Title
Starbucks Business Report
Date of Submission
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of School of Business & Technology.
The word count, excluding contents table, bibliography and appendices, is words.
Student Reference Number:
Date:
By submitting this coursework, you agree to all rules and regulations of BPP regarding
assessments and awards for programmes. Please note, submission is your declaration you are fit
to sit.
BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
BPP School of Business and Technology
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Programme: MSc Management
Module: Strategy
Coursework Assessment Brief
Submission deadline: 23:59 hrs on 28th April 2020 Submission
mode: Turnitin online access
3
1. General Assessment Guidance
• Your summative assessment for Summer 2019 Term is made up of this Coursework submission
which accounts for 100% of the marks
• The deadline for submission is 23:59 Hrs on 28th April 2020. Please note late submissions will
not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 3,500 words for the Starbucks Business Report plus
500 words for the Starbucks Stakeholder Report (Total 4,000 words). You must comply with the
word count guidelines. You may submit LESS than 4,000 words but not more. Word Count
guidelines can be found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information:
http://bpp.libguides.com/ld.php?content_id=30639385
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
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2. Assessment Brief
2.1 Part 1 – Starbucks Business Report (3,500 words)
You are required to write a Business Report for the CEO on the performance of Starbucks using
independent research and the case study (case 25) that appears on pages C-200 to C-209 of Part 5
in the Core Textbook, Autumn term 2019:
The case study can be accessed using the following link (you will need your log in details):
https://online.vitalsource.com/#/books/9781305856271/cfi/648!/4/4@0.00:0.00
Setting the scene: The CEO of Starbucks is considering their options over the next 3 years. Your
Business Report should provide the CEO with clear and concise information that will guide them in
their decision-making process. You should use the Starbucks case study and also provide evidence
of further independent research to support your answers. Your research data must not be older
than 3 years. Data prior to January 2017 will be ignored for marking purposes.
Your Business Report should be structured as follows:
• An Introduction (500 words; 10 marks) to Starbucks and its competitive position relative to the
other companies (include data from your research and the case study)
• External Environment analysis (1,250 words; 25 marks) – A critical analysis of the Speciality
Coffee Café Industry as represented by the case study and your independent research
• Internal Environment analysis (1,250 words; 25 marks) – A critical evaluation of the sources of
Starbuck’s competitive advantage (internal analysis) and how these differ from Starbucks
competitors – You should draw upon information and data provided by the case study and
your extensive research (Remember your research data must not be older than 3 years. Data
prior to January 2017 will be ignored for marking purposes).
• Recommendations (500 words; 10 marks) for the CEO that will improve the company’s
performance over the next 3 years. Your recommendations should be commercial, realistic and
justified. You should present your recommendations using SMART objectives (Specific,
measurable, achievable, relevant, time-bound).
2.2 Part 2 – Starbucks’ Stakeholder Report (500 words; 20 marks)
a) You should identify (list) the internal and external Stakeholders for Starbucks (Complete
Appendix A; this is not included in your word count; 5 marks)
b) You should then choose One priority Starbucks’ Stakeholder Group from this list and
provide a clear definition of this Group. For example, if you choose “customers” as a
Stakeholder Group you should identify the type of Starbucks customer together with their
characteristics, demographics, size of the stakeholder group etc. Your Priority Stakeholder
Group should be a Starbucks’ Group that is currently the focus of attention (within the last
3 years) from Starbucks due to a specific reason that you must explain in your answer. You
must provide evidence (appropriately referenced) in support of your answer from the case
study and your independent research (335 words; 10 marks).
c) You should then critically analyse the power (influence) and interest of your chosen
Stakeholder Group, using an appropriate academic framework (for example Mendelow’s
5
matrix) and identify the appropriate communications strategy that Starbucks should adopt
with this Stakeholder Group (165 words; 5 marks).
2.3 Structure of Your Submission
You should submit both reports as a single document structured as follows:
– Business School Cover Sheet
– Report Title Page
– Table of Contents (sections and pages numbered)
– Part 1 – Starbucks Business Report (3,500 words)
o Introduction to Starbucks and its competitors
o The External Environment (Apply a PESTLE analysis, 5 Force Analysis, Industry
Lifecycle model)
o The Internal Environment – Sources of Competitive Advantage (Apply VRIO, Value
Chain, Resources, Capabilities and Competencies framework)
o Recommendations to improve Starbucks performance over the next 3 years
– Part 2 – Stakeholder Report (500 words)
– References
– Appendices
3.0 Marking Guide
The Starbucks’ Business Report is marked out of 80 and will contribute 80% of your overall mark.
The Starbucks’ Stakeholder Report will be marked out of 20 and will contribute 20% of your total
mark. Note: Your research data must not be older than 3 years. Data prior to January 2017 will
be ignored for marking purposes.
The following table shows the mark allocation, word count guidance and the approach required.
Assignment Part
Mark
Approach
Introduction
(Approximately 500 words)
10
For an excellent mark you will include a detailed and informative
introduction to Starbucks and present its relative position (as
assessed against Starbucks main competitors). You should draw
upon data from the case study and your independent research.
Your introduction will set the scene for your report and entice the
reader to want to read more (10 marks).
External Analysis –
(Approximately 1,250
words)
An analysis of the Specialty
Coffee Café industry and its
External Environment.
25
For an excellent mark the industry analysis will include a
comprehensive assessment of the Specialty Coffee Café Industry.
The analysis will look forward and anticipate future demand over
the next three years, making use of information that you have
researched. There will be a clear indication of opportunities and
threats (10 marks)
There will be appropriate use of academic frameworks, for
example a Five Force Analysis (Porter’s) will be supported with
appropriate data from the case study and your research (5 Marks).
The Industry lifecycle position will be identified, and the
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implications to Starbucks critically evaluated (5 Marks).
Appropriate use of the PESTLE framework will be made (5 Marks).
Data will be clearly presented using appropriate charts, tables and
graphs.
Internal Analysis –
(Approximately 1,250
words)
A critical evaluation of the
sources of Starbucks’
competitive advantage and
how these differ from other
firms competing in the
industry
25
For an excellent mark the sources of competitive advantage will
be explained using appropriate Academic frameworks (e.g. VRIO,
Value Chain etc.), and drawing on information represented in the
case study and your research (10 Marks). There will be a clear
analysis of the company’s strengths and weaknesses and
reference to resources, capabilities and competencies (5 marks).
Examples of how some of the competing companies have created
competitive advantage should be critically evaluated, with
appropriate evidence professionally presented. There should be
clear assessment of what the competition did that was better than
Starbucks and provide some insight into what Starbucks can do to
improve their performance in the future (this should tie in at least
in part to your recommendations below) (10 marks)
Recommendations –
(Approximately 500 words)
For the Starbucks’ CEO that
will improve the company’s
performance over the next
3 years. Your
recommendations should
be commercial, realistic and
justified
10
For an excellent mark, students will present 3 detailed
recommendations, using the preceding analysis and evaluation to
recommend specific steps for the Starbucks CEO to improve
Starbucks’ performance over the next 3 years. You should be
clear on which areas of performance will be affected (for example,
is this about increasing sales? Market share? Profitability?
Efficiency? Or other targets/metrics?). For best marks,
recommendations should be presented as SMART objectives
(Specific, measurable, achievable, relevant, time-bound). There
should be a consideration of cost / benefit, but a detailed financial
analysis is not required (10 marks)
Presentation and
Referencing
10
For an excellent mark the report should have, a clear and logical
structure that is easy to read and navigate, and with a
professional level of presentation. There should be precise, full
and appropriate references and notes. There will be no spelling or
grammatical errors. The subtle use of language will express highly
nuanced thought with clarity and precision to a level appropriate
for submission to a Senior Executive of Starbucks (10 marks).
Total marks for Part 1 – (no
more than 3,500 words)
80
Stakeholder Report
Mark
Approach
List the internal and
external Stakeholders –
Complete Appendix A and
add it to your report (Note:
This table will not be
included in your word
count)
5
For an excellent mark, you will complete Appendix A below and
attach this to your report. The Appendix A requires you to
complete a comprehensive list of Starbucks’ Stakeholders,
indicating whether they are internal or external stakeholders and
providing a justification for including them in the list (5 marks).
Priority Group – definition
and justification for
selecting this group –
(Approximately 335 words)
10
For an excellent mark you will choose One priority Stakeholder
Groups from this list and provide a clear definition of this Group.
For example, if you choose “customers” as a Stakeholder Group you
should identify the type of Starbucks customer together with their
characteristics, demographics, size of the stakeholder group etc. A
Priority Stakeholder Group is a Group that is currently (within the
last 3 years) the focus of attention from Starbucks due to a specific
reason that you must explain in your answer. You must provide
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evidence (appropriately referenced) in support of your answer from
the case study and your independent research (10 marks).
Priority Group – Power /
interest and
communication strategy –
(Approximately 165 words)
5
You should then critically analyse the power (influence) and interest
of your chosen Stakeholder Group, using an appropriate academic
framework (for example Mendelow’s matrix) and identify the
appropriate communications strategy that Starbucks should adopt
with this Stakeholder Group (5 marks).
Total marks for Part 2 – (no
more than 500 words)
20
TOTAL FOR ASSESSMENT
100
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Appendix A – Starbucks’ internal and external Stakeholders with justification
You must complete the table below and attach it to your Stakeholder Report. This Table will not be
included in the 500-word count for part 2.
Stakeholder Group
Internal or
External
Justification for including them on your
list
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Appendix B – General grading criteria – Level 7
Criteria
Pass Grades
Fail Grades
High
Distinction
85-100%
Distinction 70-
84%
Merit 60-
69%
Pass 50-
59%
Fail
30-49%
Low Fail 0-
29%
The work
displays:
The work displays:
The work displays:
The work
displays:
The work
displays:
The work
displays:
Knowledge &
Understanding
(a) ystematic
Understanding
(b) merging
Thought
(a) Strong
evidence of a
comprehensive
and systematic
understanding of
an extensive
range of
appropriate
issues,
concepts,
theories and
research
(a) Clear evidence
of a
comprehensive
and systematic
understanding of a
considerable
variety of issues,
concepts, theories
and research
(a) Clear evidence
of a
comprehensive
and systematic
understanding of
all major – and
some minor –
issues, concepts,
theories and
research
(a) Evidence of
a systematic
understanding,
which may
contain some
gaps, of all
major – and
some minor –
issues,
concepts,
theories and
research
(a) Evidence of
an
understanding of
an appropriate
range of issues,
concepts,
theories and
research but has
significant gaps
or
misunderstandin
gs.
(a) Evidence
of a limited
understanding
of issues,
concepts,
theories and
research
either major
and/or minor.
(b) Sustained
excellence in the
application of
thoughts and
practices at the
forefront of the
discipline
(b) Precise and
well-judged
application of
thoughts and
practices at the
forefront of the
discipline
(b) Some clear
evidence of the
application of
thoughts and
practices at the
forefront of the
discipline
(b) Clear
evidence of an
understanding of
thoughts and
practices at the
forefront of the
discipline.
(b) Unclear or
imprecise
understanding of
thoughts and
practices at the
forefront of the
discipline.
(b) Significant
gaps in the
understanding
of the debates
at the forefront
of the
discipline.
Argument
(a) nalysis,
Synthesis &
Evaluation
(b) Numerical
Analysis
(c)
Argumentation
(d) Independent
Research
(a) Consistently
precise,
accurate and
reasoned
analysis,
synthesis and/or
evaluation;
addressing
issues with
insight or
originality
(a) Consistently
precise, accurate
and reasoned
analysis, synthesis
and/or evaluation
addressing all
issues, some with
creativity
(a) Precision,
accuracy and clear
reasoning
throughout the
analysis, synthesis
and/or evaluation
addressing all
issues
appropriately
(a) Broad levels
of precision,
accuracy and
reasoning in
analysis,
synthesis and/or
evaluation, and
addresses all
key issues
(a) Errors which
affect the
consistency of
the analysis,
synthesis or
evaluation
and/or key gaps
in the issues
addressed
(a) A lack of
precision,
accuracy or
reasoning in
analysis,
synthesis or
evaluation with
significant
gaps in the
issues
addressed
(b) Numeric
analysis that is
complete and
free from errors
with application
of methods that
may be insightful
or original
(b) Numeric
analysis that is
complete and
mostly free from
errors with fluent
and appropriate
application of
methods.
(b) Numeric
analysis that is
complete and
mostly free from
errors with
relevant and
effective
application of
methods.
(b) Numeric
analysis that is
mostly complete
and free from
significant or
critical errors
with appropriate
application of
methods.
(b) Numeric
analysis that is
mostly complete
but contains
errors with
significant effect,
or methods that
are applied
inappropriately
(b) Numeric
analysis that is
incomplete or
contains errors
which have
critical effect,
or methods
that are
applied
inappropriately
(c) Extremely
strong and
consistent
argument
making a
convincing
whole with
evidence of
originality.
Impressive
dexterity in the
use of
(c) Extremely strong
and consistent
argument that
convincingly
addresses issues
including
uncertainties and
conflicts. Excellent
use of information
gathered which to
support and further
the argument
(c) Evidence of an
argument that is
generally
convincing with a
good internal
consistency and
addresses most
issues. Very good
use of information
gathered to
support the
argument.
(c) Evidence of an
overall convincing
argument but may
have weaknesses,
gaps or
inconsistencies.
Clear use of
information
gathered but may
have some
weaknesses in the
integration into the
argument.
(c) Evidence of a
consistent
argument but
may have
weaknesses,
significant gaps
or be
unconvincing.
Clear use of
information
gathered but
may not be
(c) Lack of
consistency or
structure in the
argument.
Serious
weaknesses in
the integration
of evidence
and/or no
awareness of
the limitations
or
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Criteria
Pass Grades
Fail Grades
High
Distinction
85-100%
Distinction 70-
84%
Merit 60-
69%
Pass 50-
59%
Fail
30-49%
Low Fail 0-
29%
The work
displays:
The work displays:
The work displays:
The work
displays:
The work
displays:
The work
displays:
information
gathered to
support the
argument.
sufficient to
sustain the
argument.
weaknesses of
the research.
Argument
(continued)
(d) Independent
Research
(d) Evidence of
an innovative or
original use of
extensive
personal
research which
has been
thoroughly
critically
evaluated both
conceptually and
methodologically
(d) Substantial
research and
evidence of an
innovative use of a
wide range of
personal research
with clear and
consistent critical
evaluation both
conceptually and
methodologically
(d) Clear evidence
of considerable
personal research
and the use of a
diverse range of
appropriate
sources but may
contain problems
with consistency in
the conceptual
and
methodological
critical evaluation
(d) Appropriate
use of a wide
range of
personal
research which
is critically
evaluated for
key conceptual
and
methodological
issues although
this may not be
consistent
throughout
(d) Evidence of
a range of
personal
research but
evidence of
methodological
or conceptual
evaluation may
be limited,
inconsistent or
inappropriate
(d) Over
reliance on
very restricted
range of
personal or
secondary
research much
of which may
not be
evaluated and
may not be
directly related
to the question
or area
Presentation
(a) tructure
(b) Referencing
(c) Use of
(a) xcellent
structure and
presentation
(b) recise, full
(a) xcellent
structure and
presentation
(b) recise, full
(a) ood structure
and presentation
(b) ull and
(a) dequate
structure and
presentation
(b) ood
(a) dequate
structure and
presentation
(b) Competent
(a) oor
structure and
presentation
(b) oor
Language
and appropriate
references and
notes.
and appropriate
references and
notes.
appropriate
references and
notes with minor
or insignificant
errors
references and
notes with minor
or insignificant
errors or
omissions
references and
notes but may
contain
inconsistencies,
errors or
omissions
references
and notes with
multiple
inconsistencie
s, errors or
omissions
(c) Subtle use of
language
expressing
highly nuanced
thought with
clarity and
precision to a
level appropriate
for submission
for publication.
(c) Precise use of
language
expressing
complex thought
with clarity,
accuracy and
precision which
furthers and
enhances the
argument
(c) Clear and
precise use of
language allowing
a complex
argument to be
easily understood
and followed
(c) Generally
clear use of
language
sufficient for
arguments to be
readily
understood and
followed
(c) Generally
understandable
use of language
but significant
errors in
expression
affecting overall
clarity
(c) Serious
errors in the
use of
language
which makes
meaning
unclear or
imprecise

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