What is the main advantage and disadvantage that Terra Cycle has relative to this direct competitor? – Original

Terra Cycle Case study
EXTERNAL ANALYSIS – COMPETITORSWhich competitor should be categorized as a direct competitor to Terra Cycle Inc.?
What is the main advantage and disadvantage that Terra Cycle has relative to this direct competitor?
Direct Competitor
Advantage Disadvantage
MARKETINGWould it be more appropriate for Terra Cycle Inc. to implement a push or a pull strategy? Explain.
Push or Pull?
What should Terra Cycle Inc. emphasize in its promotional messaging? (3 marks)
Areas for Emphasis
What are some creative promotional strategies that Terra Cycle Inc. should continue to leverage and/or should implement?

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