Marketing Management and Digital Communications Save or Print as PDF All details in this unit… – NO PLAGIARISM
This assessment is designed to reinforce the subject content and develop students’ skills and application of knowledge of the subject content to business situations. This assessment relates to learning outcomes a, b and c.
December 4, 2019
Assignment 2: MARIE and ISA Value: 15% Due date: 12-May-2018 Task 1. (a) The Fibonacci numbers are the numbers in the following integer sequence,
December 4, 2019
12/3/2019 CQUniversity Unit Profile CQUNIVERSITY UNIT PROFILE MRKT20052 Term 3 – 2019Marketing Management and Digital Communications Save or Print as PDF All details in this unit profilefor MRKT20052 have been officially approved by CQUniversity and represent a learning partnershipbetween the University and you (our student). The information will not be changed unless absolutelynecessary and any change will be clearly indicated by an approved correction included in the profile.General Information Class and Assessment Overview CQUniversity Policies Previous Student FeedbackUnit Learning Outcomes Alignment of Learning Outcomes, Assessment and Graduate AttributesTextbooks and Resources Referencing Style Teaching Contacts Schedule Assessment Tasks 1 PortfolioAssessment Title Portfolio Articles Analysis Task Description For this assessment, each student will beanalysing two news articles for tutorial discussion and submission on two separate weeks. Assessment 1Ais due in week 4 and Assessment 1B is due in week 6 (refer to the Schedule section and Moodle forinformation on due dates). This is an individual assessment with a maximum word count of 1000 wordsfor each article analysis (including references). In your write ups, the emphasis should be on identifyingthe marketing implications of the events or incidents described in the selected articles. List of articles tochoose from for both Assessment 1A and Assessment 1B will be provided on the Moodle site for the unitin Assessments folder. For each article analysis prepare a write-up (in .doc or .docx format) of no morethan 1000 words for submission via Moodle. The write-up for each article should be presented in thefollowing format (ensure to use these points as sub-headings in your write-up): 1. Concise summary of thekey issues illustrated in the article. 2. Explanation of why the issues illustrated in the articles are12/4/2019 52535 – 12/3/2019 CQUniversity Unit Profile CQUNIVERSITYhttps://www.australiabesttutors.com/Recent_Question/52535/12-3-2019-CQUniversity-Unit-Profile-CQUNIVERSITY-UNIT 3/4important. 3. Discussion of implications of these issues from a marketing perspective. 12/3/2019CQUniversity Unit Profile For each write-up, provide a list of at least 4 academic citations and referencesplus the reference for the chosen article . Only references used in text should be included in your referencelist. The references should consist of published academic and research papers and textbooks in the writeup to support key points. Ensure that your references are relevant to the issues discussed. Referencingshould follow the APA style. Each article analysis submission is worth 10% equating to a total of 20% ofthe mark for the unit. Tutorial class activities in weeks 2 – 3 are designed to assist students in preparing fortheir week 1A assessment (due on Friday, week 4) and tutorial activity in weeks 4 and 5 for their 1Bassessment (due on Monday, week 6). Tutors will take note of the participants in class.Distance/online/flex students will discuss their analysis of articles 1 and 2 in the allocated Moodlediscussion forum in weeks 3 and 5, respectively. Academic Misconduct will be monitored to ensure thatyour submitted work is original and not purchased or copied from other students. Where assessments arefound to be similar or purchased, penalties will be applied in accordance with University policy. Latepenalties of 5% of the total mark will be deducted for every day late unless you have received anAssessment Extension from the Unit Coordinator. Assessment Due Date Assessment 1A – PortfolioArticle 1 Due: 6th December, Friday of week 4 (5PM AEST); Assessment 1B – Portfolio Article 2 Due:23rd December, Monday of week 6 (5PM AEST) Return Date to Students Results will be released aftermoderation is completed (expected release to students is 2 weeks after submission excluding public andUniversity holidays time). Weighting 20% Assessment Criteria Both Assessment 1A and 1B are markedusng the same criteria. Summary of key issues (1.5 marks) Explanations of issues’ importance (2 marks)Reflective analysis (4 marks) Writing style (1 mark) Evidence of research (1.5 marks) Assessments will bemarked in Feedback Studio. Penalties apply for late submission (5% mark will be deducted from the totalmark per day unless an approved extension has been granted). Referencing Style American PsychologicalAssociation (APA) Submission Online Submission Instructions Please ensure you submit your work as aword document (.doc or .docx) through relevant assessment submission link in units Moodle page (link forsubmitting Assessment 1A is located in week 4 folder and for Assessment 1B in week 6 folder) GraduateAttributes Knowledge Communication Cognitive, technical and creative skills
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