Strategy and the Global Competitive Environment BSS058-6
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Unit title & code
Strategy and the Global Competitive Environment BSS058-6
Assignment number and title
1: Report on a Contemporary External Strategic Environment
Weighting of assignment
Size or length of assessment
10-15 minute presentation (narrated presentation in either audio or video format) supported by extensive notes
Unit learning outcomes
1. Nature and purpose of strategy, strategic analysis, its theoretical underpinnings and implications for marketing. Demonstrate an, analytic and persuasive understanding of the strategy process2. Think strategically and increased confidence handling and discussing complex, current events; Deploy analytical tools of strategic and marketing management, synthesise, evaluate and develop appropriate strategic and marketing options.
What am I required to do in this assignment?
Task: You will produce an artefact in the form of a narrated presentation in either audio or video format that presents plausible scenarios for a selected industry. You will do this in the role of a consultant to a company that has requested that you develop the scenarios. These will be based on thorough analysis and will employ suitable a scenario planning technique. The presentation will be supported with detailed notes that show the development of the analysis and the scenarios.Further information: Produce a narrated presentation in either audio or video format presenting 4 future scenarios for a selected industry. In support of your presentation you must produce detailed and organized notes (up to 2,400 words) that show development of the scenarios and detail the analysis behind their development. The Scenarios should be developed using appropriate techniques (covered in the unit) on based on thorough analysis of current trends and take into account informed opinion about potential future developments (evidenced in your notes). The analysis should be conducted using appropriate tools selected from your Strategy Toolbox.The presentation format is relatively flexible and potential formats will be discussed in Week 1.The notes will be organized in the template that will be provided in the unit.Details of submission will be posted on BREO in the Assessment and Feedback section
What do I need to do to pass? (Threshold Expectations from UIF)
Collect and critically analyse, to an acceptable level, relevant data to identify and analyse the given strategic environment from the perspective of a real firm select and apply relevant strategic frameworks or approaches to generate critical insights relevant to the organization.Note: You do not analyse the firm but you will find it useful to identify a firm in order to select a particular industry for this assignment. In this assignment there is no need to make reference to the firm.
How do I produce high quality work that merits a good grade?
Produce a professional and compelling evaluation of a contemporary external environment and develop alternative scenarios based on this analysis. Produce detailed evidence notes showing the analysis that informs the development of the Scenarios. Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly. The video should be presented professionally. A range of formats is possible and these will be discussed in Week 1. Make sure that your submission is analytical throughout and draws on a good range of quality sources. You should include reference section in your notesYou will need to interpret the brief and remember that the work will help to inform your A2. You will attract marks for good, critical analysis. Make strategic judgments and produce a convincing presentation. Organise your work and communicate professionally. Please ensure your submission is all your own work. Poorly referenced work or work purchased from an external source will result in the work being submitted as a potential academic offence.In summary, to achieve the highest marks you will need to evaluate and critically analyse. The assignment needs focus and to provide clear articulation of the scenarios.
How does this assignment relate to what we are doing in scheduled sessions?
The sessions are about thinking strategically and making strategic judgments about both the changing world around us and the strategies of all sorts of organisations in a variety of uncertain contexts.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.You can use them to evaluate your own work and consider your grade before you submit.
Pass – 40-49%
Pass – 50-59%
Commendation – 60-69%
1. Organization and presentation of the submission (10%)
An assignment organized competently and articulates the scenarios. Is likely to be descriptive.
A good assignment organized and communicated well. Clearly articulates the scenarios. May tend to the descriptive
A professional assignment organized and communicated well. Each scenario is articulated and explained clearly and concisely
A professional assignment organized and communicated to a high standard. Explains the scenarios and clearly
2 Use of appropriate methods from the strategy toolbox to generate a meaningful analysis (30%)
Addresses the task set Scenarios are developed using a limited range of strategic frameworks and may reveal some errors in their application.
Addresses the task set. Makes use of some strategy tools to develop the scenarios. Strategic issues are covered but there may over emphasis the operational.
Addresses the task set.. Scenarios are based on application of appropriate strategy tools. Emphasis is balanced towards strategic analysis rather than operational.
Addresses the task set in a comprehensive fashion. Clear and focused scenarios based on rigorous application of appropriate strategy tools that have been appropriately linked to gain insight. Emphasis is placed firmly on strategic analysis rather than operational.
3 Development of evidence based scenarios. (40%)
Competent assignment which shows that makes use some use of analysis to develop scenarios. Tending towards the descriptive.
Competent assignment which shows some strategic insight into the external environment. Scenarios are developed and they are largely based on analysis. The range of scenarios may be too narrow. The lack of underpinning analysis tends to make the scenarios less plausible
Critical evaluation which shows strategic insight into the identified external environment, The comparison between scenarios is presented in a useful way to support the narrative The assignment represents a piece of analysis generation of scenarios that are identifiably different but also plausible.
Critical and sophisticated evaluation which shows strategic insight into the identified external environment. The comparison is presented in such a way that it really drives the insights generated. The assignment represents a strong piece of analysis that develops scenarios that include extremes that are still plausible and conveyed in a concise but convincing way.
4. Supporting evidence (notes) to support the scenario presentation. (20%)
Notes are provide but tend to be descriptive and reflect a limited range of sources.
The notes are well ordered and follow the requirements of the template. References are provided but may be limited in range.
Detailed notes are provided that closely follow the requirements of the template and clearly indicate a wide range of research in the references. Notes show the logic behind the development of the scenarios
Extensive notes are provided. These exactly follow the requirements of the template. These indicate an extensive range of up to date sources. Shows excellent use of appropriate methods that help develop some originality of insight.
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